Fendt News
Fendt is Image Leader in the Agricultural Equipment Industry
In September 2008, the German Agricultural Society (DLG) published its annual Imagebarometer for 2008. Farmers agree – Fendt is the image leader in the agricultural equipment industry. Fendt is perceived as a company with a particularly high level of excellence and innovation. That confirms that Fendt's philosophy, to always provide customers the greatest benefits by offering the latest technology, is on the right track.
In 2008, Fendt secured the top position again. With 99.4 points, Fendt now lies well ahead of the second place brand (96.8 points) in the overall results. In contrast to the head-to-head race these two brands experienced in the previous year, farmers and livestock owners gave Fendt the most mentions this year, paving the way to a clear lead in the DLG Imagebarometer 2008. Fendt only lies 0.6 points away from 100 points, which are now within reach. The objective for the upcoming year is to continue to aim for the maximum number of points and to defend the top position.
