Fendt News

Fendt is also image leader in Austria

Following the DLG Image Barometer, the Austrian trade magazine “Der fortschrittliche Landwirt” in cooperation with “agrartrend.at” reaffirmed Fendt's outstanding image in Germany. At the same time, the Agrartrend Image Barometer also confirmed Fendt's leading image in Austria.

The 23/2011 issue of “The fortschrittliche Landwirt” reported that Fendt not only has the clearest image profile of all tractor brands, but also of all agricultural manufacturers. Accordingly, Fendt holds the top position for corporate image in both Germany and Austria. This is apparent in the overall rating as well as the individual categories “innovative”, “good advertising” and “internet presence”, in which Fendt placed ahead of the competitors by a good margin. With a total of 84 percent in Germany and 75 percent in Austria, Fendt is on average almost 17 percent ahead of the second place winner. Overall, 1,100 managers in Austria and 1,000 in Germany were surveyed for the Agrartrend Image Barometer.