DLG Image Index 2016 Germany
Fendt Image Leader for the 17th time in a row
Fendt claimed first place again in a comparison of agricultural equipment brands. For the 17th time in 20 years, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.
The DLG surveyed a large group of leading German farmers to find out how they rate the brand strength of different companies in the agricultural industry. In the area of agricultural engineering, the Fendt brand received 60 points, the most among the competitors, and thus fortifies its outstanding image among farmers. Following Fendt, with a six index point margin, the next brands Claas and John Deere (each about 54 points), were head to head in second and third position.
You will find more information on the DLG Image Index 2015 here: