Facts and figures

Here you will find the current Fendt data about the tractor sales trend, sales according to markets and the DLG image barometer.

Managing Board Fendt

Mosaic

The Managing Board – At a glance

(f.l.t.r.) Dr. Heribert Reiter, Ekkehart Gläser, Michael Gschwender, Peter-Josef Paffen

  • Mosaic

    The Managing Board – At a glance

    (f.l.t.r.) Dr. Heribert Reiter, Ekkehart Gläser, Michael Gschwender, Peter-Josef Paffen

  • Mosaic

    Peter-Josef Paffen

    Vice President and Chairman of the Managing Board AGCO/Fendt

  • Mosaic

    Dr. Heribert Reiter

    Vice President and Managing Director Research & Development, purchase & customer service

  • Mosaic

    Michael Gschwender

    Vice President and Managing Director Finance and IT

  • Mosaic

    Ekkehart Gläser

    Vice President and Managing Director Production

Fendt Tractor Sales Trend with export share in %

Sales according to markets 2017

Market share Fendt tractors (registration/final sale) in Western and Central Europe (without Turkey)

Economic areas AGCO

Distribution network Fendt

Future markets Fendt

DLG Image Index 2017 Germany

Source: DLG Press Release 12/2017

Fendt Image Leader for the 18th time in a row

Fendt had reclaimed the number one spot on the DLG Image Index this year. For the 18th time, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.


The survey for the DLG Image Index was conducted in August and September 2017, with questions spanning the following 4 different areas put to more than 700 farmers from the DLG Panel: brand awareness, brand loyalty, brand performance and brand image. In the area of agricultural engineering, the Fendt brand received 58 points, the most among the competitors, and thus fortifies its outstanding image among farmers.


You will find more information on the DLG Image Index 2017 here: DLG Image Index 2017

Vehicle registration statistics 2017 Germany

The most popular tractors are built in Marktoberdorf

Just as in 2016, Fendt has succeeded in taking the first three places in the statistics from the German vehicle registration office. In 2017, Fendt also secured the fourth place.

In Germany, in 2017, a total of 33,693 tractors were registered. Fendt was able to register 1,172 more tractors in Germany than in the previous year.