Fendt in figures

Here you will find the current Fendt data about the tractor sales trend, sales according to markets and the DLG image barometer.

Fendt Tractor Sales Trend with export share in %

Sales according to markets 2017

DLG Image Index 2017 Germany

Fendt Image Leader for the 18th time in a row

Fendt had reclaimed the number one spot on the DLG Image Barometer this year. For the 18th time, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.

The survey for the DLG Image Barometer 2017 was conducted in August and September last year, with questions spanning the following 4 different areas put to more than 700 farmers from the DLG Panel: brand awareness, brand loyalty, brand performance and brand image. In the area of agricultural engineering, the Fendt brand received 58 points, the most among the competitors, and thus fortifies its outstanding image among farmers.

You will find more information on the DLG Image Index 2017 here:

Image Index 2017

Source: DLG News Release 12/2017

Fendt wins AGRARTECHNIK Service Award 2017

The prestigious AGRARTECHNIK Service Awards were presented for the 16th time on 13 January at the Landtechnische Unternehmertage conference in Würzburg. This award recognises the best agricultural machinery dealers at state, national and international level. For the first time, the awards for the best “Innovations in Agricultural Machinery” were also presented at this gala evening.

Further Information

Fendt again tops the 2016 European Dealer Satisfaction Index

According to the Climmar European Network of Dealership Associations, the agricultural machinery manufacturer Fendt is back at the top of the European Dealer Satisfaction Index.

The Dealer Satisfaction Index (DSI) is calculated by way of a survey. European agricultural machinery equipment dealers can rate their main agricultural equipment suppliers over various subject areas. These include the manufacturer's brand image and external representation, sales support for tractors and spare parts as well as service and warranty care.

Further Information

Vehicle registration statistics 2017:
The most popular tractors are built in Marktoberdorf.

Just as in 2016, Fendt has succeeded in taking the first three places in the statistics from the German vehicle registration office. In 2017, Fendt also secured the fourth place.

In Germany, in 2017, a total of 33,693 tractors were registered. Fendt was able to register 1,172 more tractors in Germany than in the previous year.