Facts and figures

Here you will find the current Fendt data about the tractor sales trend, sales according to markets and the DLG image barometer.

Managing Board Fendt

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The Managing Board – At a glance

(f.l.t.r.) Dr. Heribert Reiter, Ekkehart Gläser, Michael Gschwender, Peter-Josef Paffen

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    The Managing Board – At a glance

    (f.l.t.r.) Dr. Heribert Reiter, Ekkehart Gläser, Michael Gschwender, Peter-Josef Paffen

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    Peter-Josef Paffen

    Vice President and Chairman of the Managing Board AGCO/Fendt

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    Dr. Heribert Reiter

    Vice President and Managing Director Research & Development, purchase & customer service

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    Michael Gschwender

    Vice President and Managing Director Finance and IT

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    Ekkehart Gläser

    Vice President and Managing Director Production

Fendt Tractor Sales Trend with export share in %

Sales according to markets 2017

Market share Fendt tractors (registration/final sale) in Western and Central Europe (without Turkey)

Economic areas AGCO

Distribution network Fendt

Future markets Fendt

Fendt is No. 1 on the 2018 European Dealer Satisfaction Barometer

Dealer Satisfaction Index

The European distributors network, CLIMMAR, has announced the results of the European Dealer Satisfaction Index (DSI). This year’s joint winners are Fendt and Kubota, both taking the number one spot in the European Dealer Ratings.


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DLG Image Index 2017 Germany

Source: DLG Press Release 12/2017

Fendt Image Leader for the 18th time in a row

Fendt had reclaimed the number one spot on the DLG Image Index this year. For the 18th time, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.


The survey for the DLG Image Index was conducted in August and September 2017, with questions spanning the following 4 different areas put to more than 700 farmers from the DLG Panel: brand awareness, brand loyalty, brand performance and brand image. In the area of agricultural engineering, the Fendt brand received 58 points, the most among the competitors, and thus fortifies its outstanding image among farmers.


You will find more information on the DLG Image Index 2017 here: DLG Image Index 2017

Vehicle registration statistics 2017 Germany

The most popular tractors are built in Marktoberdorf

Just as in 2016, Fendt has succeeded in taking the first three places in the statistics from the German vehicle registration office. In 2017, Fendt also secured the fourth place.

In Germany, in 2017, a total of 33,693 tractors were registered. Fendt was able to register 1,172 more tractors in Germany than in the previous year.

Environment and sustainability – technology

Hydraulic fan drive and Visctronic

Fendt uses a smart cooling management system to manage different waste heat. Coolers for water, charge air, transmission oil and fuel form a highly efficient cooling package for an effective and powerful tractor. A powerful water pump cools the engine with precision while an additional fuel cooler makes effective use of the diesel-bound energy.

With Visctronic, each cooler can control its own fans, which is a much more efficient system compared to most where the engine cooler controls everything. What is more, there is no need to store cooling reserves, which in turn has a positive effect on fuel consumption.

Economy PTO

The economy PTOs 540 E and 1000 E allow for slower engine speeds with optimum power transmission during lighter PTO work. This means the PTO can reach its nominal speed even at a relatively low engine speed, saving you on fuel.

Low-speed concept

Thanks to their low-speed concept, Fendt tractors are again noted for their efficiency and eco-friendliness. The technology in today's engines means we significantly reduce their nominal speed even during heavy-duty work. This not only further improves fuel efficiency, but also provides for a pleasantly low noise level.

VarioGrip

Fendt offers the first integrated tyre pressure control system VarioGrip, which also allows the air pressure to be adjusted while driving. The advantages of adaptable tyre pressure are that by lowering the tyre pressure you create a greater contact area between the tyre and the ground, which improves traction and reduces the risk of rolling and wheel slip. This not only saves on fuel and reduces CO2 emissions, but lessens the ground pressure, protecting the soil and minimising tyre wear on the road.

Slip control

To avoid excessive slippage and to make best use of the tractor's pulling power, Fendt tractors are equipped with a slip control feature. An electronically controlled rear linkage keeps wheel slip to a respectable low. This results in higher effective driving speeds and lower fuel consumption. Optimum power transmission also reduces soil compaction without any unnecessary impact on the top layer.

Compact design

Fendt sets itself extremely high standards in terms of efficiency and environmental protection. As such, we rely on lightweight machines with a good weight-power ratio but they must also be able to take on the right ballast systems just when more power is needed. Lightweight constructions call for less material and fuel consumption and reduce CO2 emissions.

Separate oil supply for hydraulics and transmission

Having separate oil tanks for the gearbox and the hydraulics safeguards the quality of the oil. By separating the oil supplies, the hydraulics circuit is ideal for use with bio-hydraulic oil, for example. Fendt tractors are impressive in the long intervals required for transmission oil changes – an advantage that benefits not only the farmer, but also the environment.

SCR technology

SCR technology is noted on the market as an eco-friendly solution. This system injects AdBlue or urea in the exhaust pipe system, which reduces the nitrogen oxides to a minimum. It is a solution that makes the Fendt Vario work highly efficiently and in a safe way for the environment.

Vario transmission

A Vario transmission helps the driver work at the optimal speed, every time, making considerable savings at the same time. Whatever the type of work, by increasing their area coverage farmers can cut fuel use by 10% and help protect the environment. A highly durable, robust gearbox, and optimal power transmission underline the sustainability and eco-friendliness of Fendt tractors.

Engine/transmission control

The Tractor Management System (TMS) regulates the engine speed and gear ratio according to the selected speed, so that the tractor always runs at its most economical. This efficiency can reduce overall fuel consumption and CO2 emissions.

VarioGuide, SectionControl, VariableRateControl (VRC)

VarioGuide: Fendt's VarioGuide automated steering system prevents missed spots and overlaps so that the driver can increase area coverage. The resulting saving on fuel increases efficiency, promotes the saving of resources, reduces CO2 emissions and consequently protects the environment.
SectionControl: The automatic SectionControl for ISOBUS implements is a targeted and economical way to manage resources. Even before the unwanted overlaps happen, SectionControl activates/deactivates section widths at the headland and field boundary. When working with field sprayers, muck spreaders, single grain seed drills and drilling machines, with SectionControl you can enjoy potential resource savings of up to 17%. The targeted use of spray products and fertilisers will also lessen the impact on the environment.
VariableRateControl (VRC): The more varied the field's conditions, the more efficiently Fendt VRCs use seed products and other resources. This section-specific management system applies plant protection, fertilisers and seeds just as required. VRC avoids over-fertilising certain areas and unnecessary impact on the environment, while saving you on resources.









March 2018

Awards

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Fendt IDEAL awarded Red Dot: Best of the Best 2018

The Fendt IDEAL received the ultimate accolade at the renowned Red Dot Design Awards – Best of the Best 2018. The expert panel only award the internationally recognised quality seal to the best products in a category. Fendt's IDEAL combine harvester came out on top as one of the best design products in the commercial vehicle category.

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    The Fendt 313 Vario wins “Tractor of the Year 2019” in the “Best Utility” category at EIMA

    The winners of “Tractor of the Year 2019” were announced on the first day of “EIMA International” in Bologna. The Fendt 313 Vario won the “Best Utility” category as the most versatile tractor offering best value to farmers.

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    Fendt wins Gold at INTERVITIS INTERFRUCTA HORTITECHNICA 2018

    From November 4 to 6, the leading trade fair for the technical production of wine, fruit and specialist crops will once again take place at the Stuttgart Exhibition Centre. Fendt and its sales partners will be exhibiting in Hall 10, Stand 10E31.

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    Fendt IDEAL awarded Red Dot: Best of the Best 2018

    The Fendt IDEAL received the ultimate accolade at the renowned Red Dot Design Awards – Best of the Best 2018. The expert panel only award the internationally recognised quality seal to the best products in a category. Fendt's IDEAL combine harvester came out on top as one of the best design products in the commercial vehicle category.

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    Platinum, gold and silver for Fendt films

    This year sees not one, but two Fendt product films awarded at international film festivals and competitions in the film industry. The product films for the Fendt 200 Vario and the Fendt IDEAL were awarded platinum and gold at the Worldfest in Houston, Texas, with the Fendt IDEAL film winning its second silver at the Worldmediafestival in Hamburg.

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    Field automaton wins silver at the euRobotics Awards 2018

    The compact robot units, Fendt Xaver, have already made an impression in a number of tests. This award at the euRobotics Awards 2018 is another nod to the Science team's project, formerly known as MARS, now Fendt Xaver.

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    FIMA 2018: Three awards for technical innovations

    The second day of the FIMA trade fair is traditionally 'Innovation' day, with prizes awarded for technical innovations. 115 companies took part in the competition, with prizes going to 36 innovations. Fendt took home three awards for its Fendt e100Vario, Fendt IDEAL and Fendt VarioPull.

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    Fendt wins Industrial Excellence Award

    At the Industrial Excellence Conference 2017 held in Berlin on October 4, 2017, AGCO/Fendt was awarded the acclaimed Industrial Excellence Award Europe by the Otto Beisheim School of Management (WHU). The esteemed Laureate prize went to Fendt's production specialists for work that came to full fruition in 2018.

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    Fendt ausgezeichnet mit „Great Start! Deutschlands Beste Ausbildungsbetriebe“

    Nach Einführung der Zertifizierung „Great Start! Deutschlands Beste Ausbildungsbetriebe“ im Herbst 2017 wurde die Fendt Lehrwerkstatt als erster Ausbildungsbetrieb zertifiziert. Direkt auf Anhieb konnten die Auszubildenden im Zertifizierungsverfahren das Siegel „Great Start“ sowie die Bronze-Auszeichnung erreichen.

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    Agritechnica 2017: Fendt IDEAL and Fendt 900 Vario MT both named "Machine of the Year 2018"

    Fendt was the happy recipient of yet more prizes on the third day of Agritechnica 2017. Tracked tractor Fendt 900 Vario MT was awarded in its XXL category. The new large combine Fendt IDEAL won Machine of the Year 2018 twice, once in the Combines category and once in the People's Vote.

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    Agritechnica 2017: "Tractor of the year" for Fendt 211 V Vario

    The 24 judges on the international panel for Tractor Of The Year were impressed with the New Fendt 211 V Vario, with its outstanding 3-cylinder AGCO power engine drive and stepless Vario transmission.

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    Agritechnica 2017: Five DLG silver medals for Fendt

    The silver medals were awarded for the new large combine Fendt IDEAL, the Fendt VarioPull system with its perfect tractor/implement weight distribution, the e100 Vario fully electric tractor and the Fendt Xaver, field robots that work in various sized fleets for sowing. The fifth silver medal was awarded for DKE's agrirouter™, a data exchange platform between machines and implements from different manufacturers. Agco is a founding member of the DKE consortium.

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    AGRARTECHNIK Service Award and Farming Solutions Prize for Innovation 2017 go to Fendt and Fendt dealers

    The Agricultural Business Conference held in Würzburg on January 13, hosted its 16th prestigious AGRARTECHNIK Service Awards. This prize honours the best agricultural machinery dealers at state, national and international level. Only a select few can claim the esteemed prize, Fendt dealers included. The People's Vote for 2016 Farming Solutions Prize for Innovation was also awarded at the event's gala evening. Fendt came out top in two categories.

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