Fendtgüinos has established its reputation as the reference trade fair in Spain, with more than 500 tractors and around 4,500 visitors.
By its own merits, Fendtgüinos is the most popular trade fair in the field and the largest concentration of tractors in Spain. This year, it was held in Bañares, near Santo Domingo de la Calzada in La Rioja, last September 10th and was attended by almost 5,000 people (mostly farmers), 435 of them with their own Fendt tractor.
Alongside Fendt, the most prestigious brands in the industry also participated, showing off their products in the field together with the tractors that best know how to take advantage of it. Many have already participated in previous editions and others have joined this year to become associated with the Fendt brand in an event of proven popularity among farmers that represents a benchmark in the world of agricultural machinery. Agricultura, Agromet, Aguirre, Amazone, Asaja, Coag, Compo, Fella, Fertinagro, Gil, Hardi, Herculano, Icl, Industrias David, Interempresas, Kuhn, Lemken, Maschio Gaspardo, Michelin, Mitas, Omnistar, Ovlac, Profesional Agro, Razol, Sapec, Señorío Villarrica, Sigfito, Terralia, Tierras, Timac Agro, Topcon, Trelleborg, Upa, Vida Rural, Vogel Noot and Würth enjoyed their own space at Fendtgüinos 2015.
This year, a very special partner also participated in Fendtgüinos, the Food Bank of La Rioja, a nonprofit organization dedicate to alleviating the food needs of the most disadvantaged people. The Food Bank of La Rioja and Sigfito presented the solidarity glass at the event, a fully recyclable organic glass, which for only one Euro gave visitors the opportunity to drink all they wanted at the event, while keeping the field trash-free. In this way, the visitors were pleased to collaborate with the Food Bank, with the entire proceeds from the sale of the glasses going to an organization which is so necessary in the times we live in. Over 3,500 Euros were raised at Fendtgüinos and will go directly to those who do not have enough to eat.
By committing itself even further to its social work, Fendt not only had farmers in mind while organizing Fendtgüinos, but was also thinking about the future, and therefore Editorial Agrícola used the event to promote its project "Conocer la Agricultura" ("Learning About Agriculture") sponsored by Fendt, through which it aims to bring the agricultural world to children, to educate young people to respect agriculture, and to understand and value the work of farmers. In the central area of the grounds, an area dedicated to youngsters, the farmers of the future enjoyed memory games and a giant Game of the Goose, pedal tractors, fun activities and candy, with the aim of teaching kids to love their parents' agricultural work. A great time was had by all!
But Fendtgüinos isn’t just about a huge gathering of tractors and large-scale demonstrations in the field, it’s also a celebration of agriculture and this year is also combined with a slew of parallel activities to expand the Fendt experience.
The prestigious winery Señorío de Villarrica, for example, opened its doors to visitors on the day of the event for a tasting of their delicious wines; in the central ring, the crazy bikes team RICIRCUS WILD RIDERS thrilled the audience with impressive bike jumps, impossible antics and audacious action; the brass band Kamikaze created a fun party atmosphere, touring the grounds and recalling the spirit of the popular festival of Fendtgüinos; the Fendt hot-air balloon was taking off all day long, offering stunning views of the area to anyone interested; and the old-timers Doctor Vario and his inseparable nurse, Fendtdeta, had a lot of fun with the audience and prescribed them Fendt, the best remedy for the field.
The event kicked off at 9:00 a.m., when dozens of Fendt tractors thronged around the entrance, waiting patiently for the day to get under way. The estate quickly took on the hue of Fendt green, and thousands of visitors registered to receive a welcome gift and enjoy a very special field day. At 10:30 a.m., everything was ready for the opening ceremony. The opening ceremony ended with a presentation of the entire Fendt range. 75 tractors, 3 combine harvesters, 5 balers and the brand-new corn grinder, the Fendt Katana 65, were paraded before the crowd showcasing their outstanding specifications. In addition to the new Katana, the lineup was also distinguished by the Fendt 300 series, the new compact tractor with 110 to 138 hp. After the presentation, the demonstrations got under way in the sprawling grounds and everyone wanted to test out their favorite tools and implements mounted on impressive Fendt machines. At the plot of Maquinaria Agrícola Angulo, the host dealer, the Fendt 200 Vario worked tirelessly between vineyards throughout the day, showcasing its potential in handling the main crop of La Rioja.
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Food and drink was provided to satisfy the appetite of each of the nearly 5,000 attendees, with typical La Rioja style potatoes and a delicious local rice pudding, served in a tent accommodating 1,000 people and spread out over different parts of the grounds, after which the diners returned the field with more enthusiasm or picked up the mallet and whacked it to try to ring the bell for a prize.
And with bellies filled, it was then time for the professional demonstrations. Considering the event's location, Fendt made the Fendt 200 Vario series the star of the show: La Rioja is a wine region and this tractor is ideally suited to grape cultivation tasks. A Fendt 211 P showed us how it performs on steep slopes; the 200 F Vario, the only Vario transmission vineyard tractor in the market, faced off against an old Fendt 200 F to showcase the benefits of its transmission, i.e. better acceleration, high-speed inversion and the ability to lower the tool on the run; and a Fendt 200 V squared up to a BMW to demonstrate its acceleration advantages.
The Fendt 514 also showed off its power by pulling an Ovlac tool with 9 moldboards. A young boy demonstrated the ease of operation of the Fendt 313 pulling a rope. The Fendt 516 passed between bales to demonstrate its homing accuracy. And the Fendt 826 with VarioGrip highlighted the advantages of the tractor in heavy work by adjusting the tire pressure.
Once the show was finished, the now classic procession of customers with their Fendt tractors, from the authentic Fendtgüinos, said their goodbyes and gave a magnificent sendoff to a field day.
