The international jury, comprising 58 top-level design experts, based their decisions on criteria such as aesthetics, design quality, craftsmanship, degree of innovation, user-friendliness/ergonomics, brand design, safety, environmental compatibility and target group fit. The Fendt 1000 Vario was able to convince the experts, both with its design concept as well as in a practical assessment.
The jury’s verdict:
“This tractor takes a bold stance and has a striking presence. A high level of refinement is apparent in every detail: structural elements, technical components, interior ergonomics, HMI and exterior bodywork. A holistically elaborated project, due to the successful combination of spot-on technical performance as a utility vehicle and contemporary design.”
The world’s biggest standard tractor stands on the top step in the discipline “Automobiles/Vehicles/Bikes” together with the Audi A4, MAN combi coach Lion`s Intercity and the FXX K from Ferrari.
Image gallery: iF DESIGN AWARD Gold
“I am proud that we can distinguish ourselves from the wealth of well-designed products time and again,” says Fendt Design Manager Tom Maier, pleased about the iF DESIGN AWARD Gold. “With the Fendt 1000 Vario, we have developed a completely new draft vehicle with many technical innovations. The design also sets itself apart from the Vario range, for example, with its new Fendt Life Cab or the integral bonnet headlamps. And despite this, one can clearly recognise the Fendt in it by its compact design and workmanship,” says Maier.
Fendt Press Office / PR
Phone: +49 (0) 8342 / 77 - 343
Sepp Nuscheler (mobile): +49 (0) 171 / 41 35 58 1
Manja Morawitz (mobile): +49 (0) 151 / 18 03 38 43