2016-11-25Press release

Fendt Image Leader for the 17th time in a row

Fendt once again took top place in the DLG Image Barometer 2016 with 60 points in the category Agricultural Engineering. As the DLG Mitteilungen reported in their latest issue 12/2016, “Fendt, with the same exact number of points as in the previous year, took top place for the 17th time in a row.”

2016-11-25Press release

Fendt Image Leader for the 17th time in a row

Fendt once again took top place in the DLG Image Barometer 2016 with 60 points in the category Agricultural Engineering. As the DLG Mitteilungen reported in their latest issue 12/2016, “Fendt, with the same exact number of points as in the previous year, took top place for the 17th time in a row.”

Source: DLG-Mitteilungen, agricultural magazine in Germany, issue December 2016


Peter-Josef Paffen, Chairman of the AGCO/Fendt Management Board: “We are very pleased that leading German farmers have chosen us as the best brand in agricultural equipment for the 17th year in a row. We will do everything we can to do justice to both the first place in the image ranking as well as the trust of our customers.” The German Agricultural Society (DLG) conducts a telephone survey of more than 700 leading farmers from the DLG panel once a year through a market research institute. The brand index is calculated from four different areas: market knowledge, brand loyalty, brand performance and brand image.

If you have any questions, please contact:

Fendt Press Office / PR
Phone: +49 (0) 8342 / 77 - 343
Mail: pressestelle.fendt@AGCOcorp.com
Website: www.fendt.com
Sepp Nuscheler (mobile): +49 (0) 171 / 41 35 58 1
Manja Morawitz (mobile): +49 (0) 151 / 18 03 38 43

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