Peter-Josef Paffen, Chairman of the AGCO/Fendt Management Board: “We are very pleased that leading German farmers have chosen us as the best brand in agricultural equipment for the 17th year in a row. We will do everything we can to do justice to both the first place in the image ranking as well as the trust of our customers.” The German Agricultural Society (DLG) conducts a telephone survey of more than 700 leading farmers from the DLG panel once a year through a market research institute. The brand index is calculated from four different areas: market knowledge, brand loyalty, brand performance and brand image.
If you have any questions, please contact:
Fendt Press Office / PR
Phone: +49 (0) 8342 / 77 - 343
Manja Morawitz (mobile): +49 (0) 151 / 18 03 38 43