Privacy Policy

We are grateful for your visit to our website and for your interest in our company. The protection of your personal data is of the utmost importance to us. Personal data means individual details of the personal or material circumstances of an identified or identifiable natural person. This includes information such as your real name, address, telephone number and date of birth.

As personal data benefits from special protection, we will only collect, process and use it to the extent permissible. In the following we will explain this in more detail.

Our data protection practice complies with the valid legal data protection requirements, in particular the provisions of the German Data Protection Act (BDSG) and the German Telemedia Act (TMG). We will only collect, process and use your personal data to handle contact queries. Your data will also only be used for other clearly defined purposes in the agreement, e.g. for information regarding offers via newsletters, your application etc., if you have given prior consent.

1. Responsible party within the meaning of Section 13 (1) of the TMG / Section 3 (7) of the BDSG

The responsible party within the meaning of data protection law is:

Johann-Georg-Fendt-Straße 4
D-87616 Marktoberdorf
Telephone: +49 (0)8342 77-0
Fax: +49 (0)8342 / 77-220

2. Anonymous/pseudonymised use of the web pages

In principal, you can visit our web pages without disclosing personal data. Pseudonymised usage data shall not be merged with data belonging to the bearer of the pseudonym. Pseudonymised usage profiles shall not be created.

3. Special functions of the web pages

Our web pages offer you different functions, which we utilise to collect, process and use personal data. In the following, we will explain what happens to this information:

We will only use the information entered by the user into the login screen of our newsletter for sending our newsletters, which we use to share information about our services. After registering we will send you a confirmation e-mail including a link which you need to click on to complete the registration to our newsletter (double opt-in). The newsletter can be cancelled at any time by clicking on the unsubscribe link.

Contact form:
We will only use the information entered by the user via our contact form for processing queries that are submitted via the contact form. After the query has been processed, the information collected will be deleted immediately as long as there are no legal retention periods.

Career – Application (online application):
The information entered by the user as part of the online application will only be used for the possible formation of a business relationship and will only be processed or used for the intended purpose. By entering your information, you acknowledge the processing and use of your information by the following legal persons:

  • AGCO GmbH, Johann-Georg-Fendt-Straße 4, D-87616 Marktoberdorf
  • AGCO Deutschland GmbH, Johann-Georg-Fendt-Straße 14 D-87616 Marktoberdorf

Fendt vehicle configurator:
By using the Fendt vehicle configurator, you have the opportunity to configure different Fendt vehicles and to save these configurations online. As a result, you have the option to retrieve your configurations again at a later date.

Registration is required to use this function, which is why an e-mail address must be supplied. Further personal data can be given and changed at a later date, but it is optional. Upon registering, a password will be sent to the e-mail address provided by the user.

If you should forget your password for the Fendt vehicle configurator, there is an option to have it resent to you via the “Forgotten password” function. To do this, you must enter the e-mail address you registered with the Fendt vehicle configurator.

Data that is collected as part of the ‘Forgotten password’ function will only be used to resend forgotten passwords.

Fendt online shop:
You have the option to buy Fendt products in the Fendt online shop and to have the purchased products delivered. The transport service providers DHL or UPS will be used for this.

In principle it is possible to use the Fendt online shop without registering (“checkout as guest”). To be able to send the ordered goods, the following additional information about the person is required as part of the order:

  • First name
  • Surname
  • E-mail address
  • Street and house number
  • ZIP/Postcode
  • City
  • Country
  • Payment information

Payment by credit or maestro cards is processed by an external service provider (wirecard).

Alternatively, you can pay using the service providers “sofortü” and “PayPal”. For this you will be forwarded to the websites of the applicable payment service provider. The local data protection regulations and the regulations for determining the credit rating (calculation of a so-called scoring value) that are available for inspection on the websites of the payment service providers apply.

Registration is required to be able to use all the convenience functions for the Fendt shop. This involves entering your first name and surname, as well as a valid e-mail address and password. An e-mail will be sent to this address with an activation link as part of the validation by means of a “double opt-in” process.

The user can add further personal information and delivery information within the registered account. This information can be amended by the user at any time.

If the address information has been saved in the user's account, this will not be requested again in the course of further orders.

During the registration process, you have the option to choose whether you wish to sign up for a newsletter that contains information about the latest products, offers and vouchers. You can unsubscribe from the newsletter at any time by clicking on “Unsubscribe” in the newsletter.

If you should forget your password for the Fendt online shop, it is possible to have this information resent after first entering your contact details (e-mail address). Data that is collected as part of the ‘Forgotten password’ function will only be used to resend forgotten passwords.

Online cancellation form (Fendt online shop)
We will only use the data collected via the online cancellation form for processing cancellation notices that are submitted via the online cancellation form. The data collected will be deleted after the cancellation has been processed.

4. Datatransfer/purpose

We will only pass personal data to third parties provided that it is essential for us to meet our contractual obligations, particularly for processing an agreed contract. Personal data will not be transferred to third parties other than for the stated purpose of contract and payment processing or without your consent. If you make your personal data available in the course of a query or in the basis of express consent, this data will only be used for the purpose which has been covered by the query or consent. Personal data can only be shared with regional dealers with your consent and to meet the purpose for which it is required. The responsible dealer for your region can be contacted directly via the following link or you may contact us. We will only retain your personal data for as long as this is required or legally stipulated for the intended purpose of data collection. You can revoke your consent at any time. Your interests worthy of protection will be taken into account pursuant to the legal requirements. If the data recipients are located in countries outside of the European Economic Area (EEA) where the applicable law does not guarantee the same level of data protection as provided in your home country, we will take measures to ensure an adequate level of data protection.

5. Statistical analysis of the visits to our web pages

We shall collect, process and use the following information upon accessing the web pages or individual files from the web pages: IP address, website from which the file was requested, name of the file, date and time of the request, transferred data quantities and report on the success of the request (so-called web log). We shall only use this access data in a non-personalised form for the constant improvement of our internet offer and for statistical purposes.

Google Analytics:

Our web pages use Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: Google). Google Analytics uses various technologies, including so-called "cookies", which are saved on your computer and which make it possible to analyse how visitors use the web pages. Cookies are small text files that are stored locally in the web page user's internet browser cache. Cookies enable the recognition of the internet browser. The information obtained by Google Analytics regarding the use of the web pages are transferred to the Google servers that are managed in countries outside of the EU and also outside of the EEA where required. By activating the IP anonymisation within the Google Analytics tracking code of the web pages, your IP address is anonymised by Google before transfer. The web pages use a Google Analytics tracking code which has been extended by the operator gat._anonymizeIp(); to enable only anonymised collection of IP addresses (so-called IP masking). Google will use this information on behalf of the operator of this site to evaluate your visit to the web pages, compile reports on website activity and provide other services associated with use of the website and internet use for the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data by Google. Moreover, you can prevent Google collecting the data created by the cookie and data obtained from your use of the web pages (including your IP address), as well as Google’s processing of this data, by downloading the browser plug-in available at the following link ( and installing it. The security and privacy policies for Google Analytics can be found at

You can prevent Google Analytics collecting information if you click on the following link. An opt-out cookie is installed that prevents the future collection of your information when you visit this website: Deactivate Google Analytics

Data is collected and stored on our website using technology provided by etracker GmbH for optimisation purposes. A usage profile can be generated from this data under a pseudonym. Cookies may be deployed for this purpose.

The data collected by etracker technology shall not be used to personally identify visitors of this website and will not be merged with personal data of the bearer of the pseudonym without the explicit consent of the person concerned. Approval for data collection and storage can be withdrawn at any time with future effect.

Please click the button below:

6. External content

Simple links to social media providers

Our web pages have simple links to the websites of social media providers. Data can only be exchanged with the social media providers if you click on the button with the symbol (e.g. “f” for Facebook). If you click on this type of button, the website of the social media provider will open in a pop-up window and you will then be browsing the website of the respective social media provider. The terms and conditions of the relevant social media provider apply.

Social plug-ins

So-called social plug-ins for the following social networks are used on our website (hereafter referred to as “social networks”):

  • YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA (hereafter referred to as YouTube)

Activating social plug-ins

To ensure the fullest possible protection of your data, we use technical solutions so that transfer of data via social plug-ins to the respective provider of the social network can only take place upon prior activation of social plug-ins by you.

Standard deactivated social plug-ins which are embedded into our web pages cannot establish contact with the YouTube services or other providers of social networks without you activating them. It is only once you have activated these deactivated plug-ins by clicking on the “Activate social media” button on our website that you acknowledge your consent to transfer the data specified in the following to the social networks. Upon activation, the social plug-ins will establish a connection to the respective social network. By clicking again, you can then start a video, for example, share a recommendation within the respective social network etc. If you are already logged in to a social network while you are using our web pages, no additional login dialogue will be regularly displayed.

By clicking on the “Activate social media” button you acknowledge your consent for the data stipulated in the following to be transferred to the respective social network provider.

You can revoke your consent at any time by clicking on the “Deactivate social media” button.

Data transfer via social plug-ins

It is only if you have activated the standard deactivated social plug-ins as described above that a connection will be established with the social network servers. Each social plug-in then transfers data to the respective social network. We do not have any influence on the type and scope of the data that is collected by the respective social network via the social plug-in. As far as apparent, the social networks receive information in any case about which of our web pages you are currently and have previously accessed. A cookie with a unique identifier is stored by each activated social plug-in with every visit to the related web page. As a result, the social network can enable the creation of a usage profile which you can also assign in the event of a late first-time registration for the social network if need be.

If you are already logged in to a social network while you visit our web pages, the provider of this social network may possibly assign the visit to your personal account as soon as you activate the standard deactivated social plug-ins described above. By using social plug-in functions (e.g. “Like” button, adding a comment etc.), the information about this is transferred directly from your browser to the corresponding social network and saved. The same applies when accessing a website of a social media provider by clicking on the relevant button with the symbol.

If you are not a member of a social network, the possibility still exists that the social networks will receive and store your IP address and information about the browser you use and the operating system you use after activating the social plug-in. Please refer to the privacy notice of the respective social network for the scope and purpose of the data collection, as well as the processing and use of data by the social networks, and information about rights and configuration options for protecting your privacy. These are available at the following addresses:

If you are a member of a social network and would like to limit the collection of data via our web pages and the merging of your user data with the data saved about you by the social network, you should logout of the social network before visiting our web pages.

Adobe Typekit:
We use the font “Myriad pro” on our web pages from the “Adobe Typekit” of Adobe Systems Incorporated, 345 Park Ave, San Jose, CA 95110, USA. No cookies are installed or used to prepare the font as part of the Typekit service.

The following information will be collected by Adobe to provide the Typekit service:

To provide the Typekit service, Adobe may collect information about the fonts that are made available on our server. The information will be used for invoicing and complying with regulations and may comprise the following:

  • Available fonts
  • ID of the data record
  • Account ID
  • Service that provides the fonts (e.g. Typekit or Edge Web Fonts)
  • Application that requests the fonts (e.g. Adobe Muse)
  • Server that provides the fonts (e.g. Typekit server or Enterprise CDN)
  • Host name of the page to which the fonts are uploaded
  • Time the web browser requires to download the fonts
  • The time from downloading the fonts using the web browser to using the fonts

Further information regarding the data protection regulations of the tool may be accessed using the following link:

7. Information on the use of cookies

We use cookies in some instances on our web pages in order to make visiting our website more attractive and to allow the use of specific functions. You can set-up your browser software in such a way that you are informed about the placement of cookies and can decide to accept cookies as the case arises or to generally accept or exclude them. Cookies can be used for various purposes, for example in order to recognise that your computer has already connected to a website (permanent cookies) or to save the most recently viewed sites (session cookies). We use cookies in order to offer you increased user convenience. In order to use our convenience functions, we recommend that you accept cookies for our website.

8. Data security and data protection, communication by e-mail

Your personal data shall be stored - in consideration of all technical and organisational possibilities - in such a way that it is not accessible for third parties. Complete data security cannot be guaranteed by us when communicating by e-mail; we recommend sending any confidential information by post.

9. Revocation of consent - data requests and change requests - deleting & blocking data, changes

According to the German Data Protection Act, you have the right to receive information on the data stored on your person as well as the right to correct, block or delete this data, free of charge. Your data shall then be deleted unless any statutory provisions oppose this. You may withdraw the consent granted to us to process and use your personal data at any time. Information, deletion and correction requests with respect to your data as well as any suggestions may be forwarded to the following address at any time:

Data protection officer
Johann-Georg-Fendt-Straße 4
D-87616 Marktoberdorf

This privacy policy is modified from time to time. (Last updated: 25/08/2016)