The new brand claim 'It's Fendt' and the new operating philosophy FendtONE were the core messages of Agritechnica 2019, as the Fendt brand becomes more global and more digital. FendtONE and the Fendt 900 Vario were absolute magnets for the 450,000 visitors.
Fendt at Agritechnica 2019.
It’s Fendt. Because We Understand Agriculture.
More international than ever before
More than 130,000 visitors travelled from abroad to be here. With 30% international visitors, Agritechnica is "the global meeting place of the agricultural community", according to the German Agricultural Society (DLG). "We feel that international interest is growing. This year's Agritechnica was one of our best trade fairs ever. We welcomed more international visitor groups to our stand than ever before and had so many positive conversations with customers," said Peter-Josef Paﬀen, Chairman of the AGCO/Fendt Management Board. Visitors came from European as well as non-European countries, including Argentina, Brazil and Indonesia.
28 machines were showcased at the Fendt stand this year, with a new redesigned booth spanning more than 3,100 m2. One focus was on digitisation. "It's impossible to imagine anything concrete under the term digitisation. With FendtONE, we have bridged the gap from the machine out on the field to the offboard world, by managing all the data and information. We offer tangible digital solutions, so we can demonstrate the benefits and future developments in an environment that's familiar to every customer in a substantial and comprehensible way. The throngs of people we welcomed to the FendtONE booth is proof in itself," explains Roland Schmidt, Vice President Fendt Marketing.
A festival of prizes for Fendt at Agritechnica
Fendt had four reasons to cheer on the first day of Agritechnica. The new "Tractor of the Year 2020" was given to the Fendt 942 Vario while the Fendt 314 Vario won "Best Utility". A special achievement – the 300-series high-end model has secured this title for the second time in a row. Fendt also accepted two Silver medals from DLG for the new Fendt IDEALDrive steering system and for a collaboration project with Braun.
Fendt 942 Vario announced "Tractor of the Year 2020"
Fendt 314 Vario wins "Best Utility"
DLG Silver for a collaboration project with Braun
DLG Silver for the new Fendt IDEALDrive steering system
The Fendt 900 Vario picked up two prizes at the Machine of the Year 2020 award ceremony on 12 November. Fendt won both the Audience Choice Award (formerly the Audience Award) and Machine of the Year in the high-horsepower tractor category for its new Fendt 900 Vario.
Fendt launches first telehandler
Fendt Cargo T955:
- Operating weight: 11.8 t
- Max. load: 5.5 t
- Max. lift height: 8.5 m
- Max. load at max. outreach: 2.4 t
- Breakaway torque on the bucket: 85 kN
- Working hydraulics capacity: 200 l/min (working pressure 310 bar)
- Max. road speed 20 (40) km/h
- 4-cylinder diesel engine: 123kW at 2,200 U/min, 4.5 l cubic capacity
- Rear axle swing +/- 8°