DLG Image Index 2017 Germany
Fendt Image Leader for the 18th time in a row
Fendt had reclaimed the number one spot on the DLG Image Barometer this year. For the 18th time, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.
The survey for the DLG Image Barometer 2017 was conducted in August and September this year, with questions spanning the following 4 different areas put to more than 700 farmers from the DLG Panel: brand awareness, brand loyalty, brand performance and brand image. In the area of agricultural engineering, the Fendt brand received 58 points, the most among the competitors, and thus fortifies its outstanding image among farmers.
You will find more information on the DLG Image Index 2017 here: