2019-04-30Comunicados à Imprensa

Fendt's introduction in Brazil with multimedia booth and big machines at Agrishow 2019

The space offers technological attractions and interactive experiences, such as the IDEAL combine simulator, specially designed to translate the innovations provided by Fendt products and solutions

2019-04-30Comunicados à Imprensa

Fendt's introduction in Brazil with multimedia booth and big machines at Agrishow 2019

The space offers technological attractions and interactive experiences, such as the IDEAL combine simulator, specially designed to translate the innovations provided by Fendt products and solutions

Ribeirão Preto (SP), April 29, 2019 - In order to highlight and celebrate Fendt's arrival in Brazil, along with its high-tech machine lines, a multi-media and interactive booth was set up at Agrishow 2019. The farm show takes place in Ribeirão Preto (SP) between April 29 and May 3. The space will showcase the main Fendt models that will be sold in Brazil, also providing the public with a series of innovations the brand is bringing to the Brazilian market.

In an area of 1,800 m² customers will find the machines that will revolutionize the way agriculture is done so far in the country: the technological Fendt IDEAL combine; Fendt MOMENTUM, market's largest folding seed and in-line fertilizer planter; and the line of high horsepower tractors Fendt 1000 Vario. There is also a classic Fendt Dieselross, the brand’s classical tractor model from 1957. Outside the farm show facilities, welcoming visitors, a Fendt IDEAL 9T will be displayed, which is a more advanced version of the brand's new line of combines.

"Our arrival in Brazil could not be any more exciting. In addition to offering the Brazilian agribusiness the best and most technological machines in the world, we are sure that our booth in this 2019 edition of Agrishow translates very well what Fendt is, offering modern, interactive and also historical experiences", says José Galli, Fendt’s Director for South America.

Apart from Fendt’s impressive machines and equipment, the booth has a 300 m² balcony where a technological lounge was set up to demonstrate Fendt’s products and services, mainly regarding connectivity and unprecedented automation solutions for the planting and harvesting processes. A touch screen with questions and answers about Fendt in Brazil and numerous LED spots will take this experience to a completely new level.

In addition to Fendt products, the brand will also surprise its visitors with a simulator programmed to show how the Fendt IDEAL 9 combine works in real life. With a structure that simulates the machine cab with a steering wheel, dashboard and the operator’s seat, the functions are exactly the same as those in the actual combine. “This attraction was designed by the same manufacturer of Farming Simulator, world reference program in farming equipment reality simulation. The interactive activity takes visitors directly into the field, where the Fendt IDEAL stands out for its high technology and autonomous solutions for large-scale harvesting", explains.

Impressions from the Agrishow 2019 in Brazil