Fendt in figures

Here you will find the current Fendt data about the tractor sales trend, sales according to markets and the DLG image barometer.

Fendt Tractor Sales Trend with export share in %

Sales according to markets 2017

DLG Image Index 2017 Germany

Fendt Image Leader for the 18th time in a row

Fendt had reclaimed the number one spot on the DLG Image Barometer this year. For the 18th time, the Fendt brand leads the Image Index of the Deutschen Landwirtschafts-Gesellschaft (DLG, German Agricultural Society), which is eagerly awaited each year.

The survey for the DLG Image Barometer 2017 was conducted in August and September last year, with questions spanning the following 4 different areas put to more than 700 farmers from the DLG Panel: brand awareness, brand loyalty, brand performance and brand image. In the area of agricultural engineering, the Fendt brand received 58 points, the most among the competitors, and thus fortifies its outstanding image among farmers.

You will find more information on the DLG Image Index 2017 here:

Image Index 2017

Source: DLG News Release 12/2017