São Paulo, April 29, 2019 - AGCO Corporation (NYSE: AGCO), a worldwide manufacturer and distributor of agricultural equipment and solutions, announces the arrival of the FendtTM brand in Brazil. For nearly nine decades, Fendt has been a pioneer in the development of new technologies and customer support for agriculture, leading to improved productivity and profitability for our customers. Introducing Fendt in Brazil is a cornerstone of AGCO’s Brazil growth plan.
“Brazilian farmers are looking for new ways to increase efficiency and profits in their farming operations and we are listening to them,” says Luis Felli, President, AGCO South America. "The hallmark of the Fendt brand is cutting edge technology that is easy to use and will bring a new standard of productivity for our customers.”
(f.l.t.r.) Luís Felli (President AGCO South America), Robert B. Crain (Senior Vice President & General Manager Americas AGCO), Eric Hansotia (COO & Senior Vice President AGCO), Peter-Josef Paffen (Vice President Brand Head Fendt EME & Chairman of the Managing Board AGCO/Fendt)
"AGCO has made a significant investment in the product portfolio and customer experience to bring Fendt to our important customers in South America,” says Eric Hansotia, Chief Operating Officer and Senior Vice President, AGCO. “We look forward to working with Brazilian farmers to help them achieve their productivity goals.”
“Since 1930, Fendt has built their reputation on innovation firsts and customer loyalty,” says Peter-Josef Paffen, Vice President, Managing Director, Europe and the Middle East, Fendt. “We are excited to bring the Fendt Experience and our program of excellent customer service to our Brazilian customers.”
In Brazil, Fendt will create and develop a new dealer network that will focus not only on equipment sales, but equally on outstanding service, parts availability, and achieving the high standard of customer satisfaction for which Fendt is known. “We know that farmers don’t just buy equipment, they buy from dealers they trust and know they will provide exceptional customer support,” says José Galli, Director, South America, Fendt. “Our dealers will be trained in the Fendt Customer Experience and producers will see that exceptional level of service from the moment they purchase their equipment to operations in the field.”
The Fendt Experience in Brazil – Smart Machines and Exceptional Customer Service
Fendt brings three product lines to Brazil: the Fendt 1000 Vario series, the Fendt IDEALTM combine series, and the Fendt MOMENTUMTM folding planter. Working together, these three Fendt products offer the complete lifecycle solution for farmers - from planting to harvesting - leading to increased productivity and profitability for the farmer.
The Fendt 1000 Vario distinguishes itself from the competition because it is the smartest tractor in the industry. An example of this is the Fendt iD low engine speed concept, a feature that results in exceptionally low fuel consumption and extended life of engine components. The Fendt 1000 tractor is also designed with the proven Fendt VarioDrive (CVT) transmission. This latest generation transmission developed by the engineers at Fendt distributes power to the front and rear axle independently. An intelligent four wheel drive clutch distributes power on demand between the two axles, providing the most intelligent power control. The benefits of this technology, are realized through infinite speed adjustment and the best power transfer available, making the Fendt 1000 series an optimal tractor for a variety of operations such as soil preparation, planting, or operating grain and sugar cane carts.
Among the Fendt IDEAL combine’s numerous benefits, is the exclusive IDEALharvestTM feature - an automated system, accessed on an iPad, that adjusts itself through sensors and cameras arranged inside the combine. The IDEAL combine adjusts key settings to achieve an operator’s harvest strategy to provide optimum performance based on the needs of the farm. IDEALharvest also provides real-time visualization of the data so operators know what is happening in their machine. IDEALharvest assists the farmer in achieving the best possible grain quality, cleaning, and minimizing losses.
The Fendt MOMENTUM is the most intelligent planter and, also, one of the largest on the market, with fertilizer distribution on each row that will revolutionize the planting performance to a best-in-the-industry level. Developed and produced 100 percent in Brazil, the Fendt MOMENTUM officially launches in Brazil during Agrishow 2019. In addition to the complete Precision Planting® technology offering, Fendt MOMENTUM adds Smart Frame with DeltaForce by Precision Planting®. This state of the art technology allows each row to be in constant and uniform contact with the ground, regardless of speed or variations in terrain, allowing more even planting and germination and improved yield.
Impression from the press conference in Brazil at the Agrishow
