Western and Central Europe – not including Turkey – is and will continue to be the region with the highest sales and turnover figures for Fendt over the next few years. "Experts across the board are saying that the economic climate in Europe has for years been reliable and stable for both our customers and us as a high-export company. This has a great deal to do with the Euro and the European Union", said the Chairman of the AGCO/Fendt Management Board, and re-emphasised: "Fendt was able to further increase volumes and market shares in agricultural equipment markets in Europe. At 8.7%, we reached record heights for tractors from 0 hp in 2018 and we are well on our way to further increasing our market share this year. Again, in the market segment of large tractors over 200 hp, Fendt ranks first in Europe with a market share of about 30%."
In France, Fendt continues to be on track, with predicted sales of 4,000 Fendt tractors after 3,450 the previous year. In Italy, the Fendt team passed the 1,000 mark for the first time last year and is heading towards
1,200 units this year. In the UK, we're on track to selling over 1,000 Fendt tractors for the first time this year, despite or because of the Brexit debate. Spain, Scandinavia, Poland, Netherlands, Belgium, Switzerland, Austria and the Central European countries are also noticeably up on volumes and market shares.
Paffen seemed confident that the key to market success was and still is the professional cooperation with the nationwide and independent Fendt distribution network. For years, Fendt has come top in the annual Europe-wide survey on retailer satisfaction with major suppliers.
In Russia, AGCO is now also implementing the Route 66 Strategy, which enjoyed such success in Western Europe. "With its own Fendt ESO sales organisation, Fendt will serve its distribution partners in Russia from Moscow. With the new Fendt sales organisation, we're expecting sound growth in Russia from 2020 with the entire Fendt Full-Line range."