In recent years, Fendt has become a genuine full-line provider, which has increased the need for additional exhibition space. The new hall will host not only exhibitions and training courses, but also special events, the first of which will be the International Press Conference on 2 July 2019, quickly followed by the Dealer Technica. As this date had been set in stone since 2018, the construction phase already had a looming deadline. “The eight-week winter break was a challenge for us, but a huge effort together with the other companies involved put us back on track,” says Karsten Köhler, Head of Fendt Marketing Events & Logistics, praising the team’s work. “Due to the schedule, much of the work was performed in parallel, so here for example, the facade was built first, and then the roof was put on,” says Köhler, discussing the details of the project.
“We began planning the fourth construction phase of the Fendt Forum back in December 2017. The progress made on our project since the turn of the year is clear for all to see, and the first events will be held here in July,” explains Karsten Köhler. Despite the tight schedule, Kohler points out that the whole process went off largely without a hitch. The first construction phase of the Fendt Forum, the large exhibition hall, was completed in 2006, followed by the Dieselross restaurant and further meeting rooms and offices in the Fendt Forum in 2009. The Fendt Shop and more office space with a modified entrance area were all added in 2013, and are now complete following the extension of the exhibition hall.
