In late 2016, the first machines marketed under the Fendt and Massey Ferguson brands left the production line at AGCO's European centre of excellence for forage harvesting in Feucht. Since then, the brand mix has changed significantly; in 2018, Fella products constitute 40%, which means that 60% of production is shared between Fendt and Massey Ferguson. The overall number of machines produced has risen considerably and there is now an increasing demand for larger machines. The capacity of the Feucht site is reaching its limits. Today's ground-breaking ceremony underlines the success of forage harvesting in Feucht.
The AGCO centre of excellence for forage harvesting machines is growing: Plant expansion building work begins in Feucht
In late 2016, the first machines marketed under the Fendt and Massey Ferguson brands left the production line at AGCO's European centre of excellence for forage harvesting in Feucht. Since then, the brand mix has changed significantly; in 2018, Fella products constitute 40%, which means that 60% of production is shared between Fendt and Massey Ferguson. The overall number of machines produced has risen considerably and there is now an increasing demand for larger machines. The capacity of the Feucht site is reaching its limits. Today's ground-breaking ceremony underlines the success of forage harvesting in Feucht.
The ceremony for the plant expansion in Feucht with Franz Josef Pschierer, State Minister in the Bavarian Ministry of Economic Affairs, Energy and Technology, (sixth from the left).
The agricultural engineering site in Feucht is undergoing its greatest period of change in more than 20 years, which involves building production facilities for three brands, increasing the production capacity by up to 40% and converting company processes to an SAP system.
As well as a positive market environment, the current growth is also supported by the AGCO Full Line strategy. "With the integration of the press and self-loading trailer business from Lely as well as the established forage harvesting machines from Feucht, AGCO is now offering a complete and very attractive product range on the market for both our full liner brands, Fendt and Massey Fergusson," says Dr Rob Smith, Senior Vice President and General Manager of AGCO EME. "By investing in our European centre of excellence for forage harvesting in Feucht, we are laying the foundations for the planned growth over the coming years."
(l.t.r.) Dr. Rob Smith (Senior Vice President and General Manager AGCO EME), Franz Josef Pschierer (State Minister in the Bavarian Ministry of Economic Affairs, Energy and Technology ), Peter-Josef Paffen (Vice President and Chairman of the Managing Board AGCO/Fendt ) and Uli Nickol (Managing Director of AGCO Feucht GmbH ).
The company is investing €10.5 million. The biggest addition is a new assembly hall measuring 4000 m2, where the entire range of mowers will be produced in future. The flow of materials is also being optimised in order to meet growing demands on capacity.
Picture gallery: Ceremony in Feucht
"The new plant layout will enable us to manufacture products on time and respond more flexibly to the increasing demands of the individual markets," says Uli Nickol, Managing Director of AGCO Feucht GmbH. "We are eager to embrace the success of the Fendt and Massey Ferguson strategies, Fendt 2020 and MF Growing Together 5. AGCO Feucht is pleased to be an active and vital participant."
A worker at the AGCO plant in Feucht.
The Fendt Former 1502.
AGCO Feucht GmbH employs 210 members of staff and, as AGCO's European centre of excellence for forage harvesting, is responsible for the development and production of drum and disc mower units, tedders and rakes.
