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The unique Fendt story

Leaders drive Fendt.

Since 1930: Overcoming challenges and creating innovation

For more than 90 years, Fendt has driven forward pioneering technological developments and establishing important milestones in agricultural technology. A never-ending story, because Fendt has embodied advancement from tradition since the beginning. Immerse yourself in the fascinating history of the Fendt brothers and their visionary father, Johann Georg Fendt. From humble beginnings in Marktoberdorf in the Allgäu to becoming a global agricultural equipment manufacturer, discover here how the company has progressed along its path to becoming a world leader. 

1930: A vision of Johann Georg Fendt

Johann Georg Fendt and his son Hermann Fendt put their heads together and develop the first 6 hp diesel small tractor with mower and mounted plow. Tractor production begins at Fendt. Inspired by the transition from horse to machine that isn't fed oats, but diesel, the creative name “Dieselross” ("Diesel horse")was born.

1950: From the diesel horse to the first series of tractors

Originally started in Bavaria, Fendt rapidly gains fame in the entire German-speaking region as a renowned brand that is prized for its diesel horse and tool carriers. In 1958, the company proudly presents the ff-series with its “Fendt Favorit” showcase model that impresses with an especially sleek bonnet. The iconic slogan “Leaders drive Fendt.” was first coined during this period.

1970 to 1997: 27 years characterised by variety and innovations

Fendt presents a diverse selection of machines: from the well-known tractors of the Fendt Farmer and Favorit series to all-terrain forklifts and snowcats to the first self-propelled forage harvester Agrobil. In 1995, the ground-breaking world premier of the new Fendt heavy-duty tractors was celebrated, and above all the market introduction of the innovative Vario drive. In 1997, the US agricultural engineering company AGCO acquired the traditional Allgäu tractor manufacturer Xaver Fendt & Co. in Marktoberdorf.

2005: Stunning success with the "Black Beauty"

In 2005, all eyes were on Fendt with the impressive “Black Beauty”, the Fendt 936. One year later, the series production of the new Fendt large tractors including the special paintwork, a selection of different colours including chrome-plated hood and chrome-plated exhaust, was launched. This excellent design underlines the incomparable premium quality of Fendt.

2014: Movingconfidently into the harvest sector with the versatile forage harvest machines.

The machines in the new Fendt forage harvesting programme bear the names Cutter, Slicer, Former and Twister. With this comprehensive offering, Fendt offers a perfect solution for mowing, tedding and swathing. The range extends from small, simple machines to large-area technology for professional companies and contractors, so Fendt covers the entire bandwidth.

2019: Agriculture becomes digital with the FendtONE

With the Fendt 700 Vario, Fendt introduces a trailblazing innovation: for the first time, the onboard and offboard worlds are united in one tractor. This happens with the introduction of the new all-in-one Fendt platform “FendtONE”, which works in the driver's cab as well as in the office or even on the mobile device. The Fendt IDEALcombine harvester impresses in Europe with its strong performance and a new top model with 790 hp has been introduced, which presents the IDEALDrive for the first time, an innovative steering system without a steering wheel.

2023: The first electric tractor from Fendt is on the starting blocks

With a consistent view into a sustainable future, Fendt sets a new milestone. Fendt is presenting the first fully electric tractor at AGRITECHNICA 2023: the e100 Vario. Discover new opportunities for your agricultural business - find out about the technology and innovation at our booth. You can look forward to things like: emission-free, performance, compatibility.

Our promise for your challenges: Together for a sustainable agriculture!


For over 90 years, passion for agriculture has flown into every innovation, every tractor and all of the technology we develop. Our drive is the people who achieve high-performance with our products. Your vision of a sustainable and successful future inspires us every day.


From the first idea to realisation, our technologies and agricultural solutions are the result of passionate devotion and excellence to offer agriculturalists around the world the best tools for their challenging tasks. We always lend an ear to the needs of our customers to help them realise their goals.


Innovation isn't just a catchword at Fendt, but a tried-and-true tradition, since 1930. Since then, Fendt has embodied pioneering technologies and future-oriented solutions in agriculture. We never stand still, but surge forward into an exciting future.