On June 28, Fendt representatives accepted the Platinum A'Design Award in Como, Italy. The attractive design of the Fendt IDEAL impressed the international panel of experts in the category of "Agriculture, Horticulture and Fisheries".
Platinum A'Design Award goes to the large combine Fendt IDEAL
On June 28, Fendt representatives accepted the Platinum A'Design Award in Como, Italy. The attractive design of the Fendt IDEAL impressed the international panel of experts in the category of "Agriculture, Horticulture and Fisheries".
In 2019, it was the design of the Fendt IDEAL combine harvester that made it stand out from the other candidates from 106 countries. With the Fendt IDEAL, the challenge was to work with a global, intercontinental team to meet the needs of different customers and harvesting conditions. The large combine harvester was designed entirely from scratch. The threshing mechanism and cleaning system came from the Danish firm Randers, the TrackRide from Jackson, USA, and all the electronics were developed in Marktoberdorf, Bavaria. The Fendt IDEAL has undergone extensive testing in different regions and is groundbreaking in terms of innovation, quality, cost-effectiveness and automation.
The A'Design Award is the world's biggest international design competition with a number of design categories, including architectural, industrial and vehicle design. The international A'Design Award & Competition panel of experts is made up of press agents, designers, scientists and experienced entrepreneurs, and awards Platinum, Gold, Silver, Bronze and Iron prizes across the various disciplines every year.
"We are delighted to receive the Platinum A'Design Award for the Fendt IDEAL large combine harvester. This prize confirms what we already knew – that this machine design has an important role to play in the development of new machines," said Roland Schmidt, Vice President Fendt Marketing. "The Fendt IDEAL is a unique combination of innovation in technology and design, which has gone down very well with our customers. With the colour Graphite as a design feature, the Fendt IDEAL has a particularly high recognition value within the industry."
(f.l.) Konstantin Stahl (Teamlead Program Management Fendt Arable), Simonetta Lambrocco (EME Marketing Services, Factory Visits & Events AGCO SpA), Mauro Fioravanzo (Product Line Marketing Leader Combines, Massey Ferguson), Brandon Montgomery (Senior Marketing Manager Global IDEAL & EME Gold Harvesting, AGCO Corporation), Aaron Loggan (Industrial Design Engineer, AGCO Corporation), Steven White (Vice President Product Engineering Global Harvesting, AGCO Corporation)
Teatro Sociale Como
The Platinum A'Design Award was presented at a gala evening at the Teatro Sociale Como, Italy. Of particular note within the industry was the unique design of the Fendt IDEAL, which hails a completely new approach to product development.
In North America and Brazil, the large combine harvester is available exclusively as Fendt IDEAL.
