A male and a female farmer sitting at the garden table and look at the ImageBarometer on the tablet.

Facts and figures

Discover the latest Fendt facts, figures and data - from sales figures, market shares and tractor registrations to company development and the DLG ImageBarometer. You can also find out more about our environmental and sustainability initiatives and the awards we have won.
TO THE AGCO ANNUAL REPORT

Fendt at a glance

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1930

foundation of Fendt in Marktoberdorf
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more than 8,300

employees worldwide
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11

production sites worldwide
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approx. 480

dealers worldwide
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approx. 1,600

suppliers active
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in 46

countries

AGCO Annual Report

To the left is a red triangle with two 4 white parallel lines, next to it AGCO in capital letters and below it Your Agricultural Company.
AGCO Corporation publishes an annual report summarising the company's financial year. The report lists various key figures such as sales, profit, growth rate and market share. The annual report also analyses and evaluates Fendt's performance as part of the AGCO portfolio.

TO THE ANNUAL REPORTS

Global activities

World map in which the continents of Europe, North America and Australia as well as the countries of Brazil, South Africa and New Zealand are highlighted in green.

Global pioneer of modern agricultural technology

Fendt is a global brand that is currently active in 46 countries on various continents. These include Europe, North America, Brazil, South Africa and Australia/New Zealand. This global presence enables Fendt to offer high-quality agricultural solutions worldwide. With a broad network of partners and distributors, the company strives to drive agricultural innovation worldwide. Through continuous research and development and close co-operation with farmers in the various regions, Fendt remains a pioneer in agricultural technology.
Active in 46 countries
From North America to Australia
A farmer driving the Fendt MOMENTUM precision air seeder in the field.
A farmer driving a Fendt 700 Vario Gen7 with dual wheels in the field and a lot of dust is stirred up.
A Fendt 700 Vario Gen7 standing in a street in Australia. Many trees can be seen in the background.

Production locations

Alt: Aerial view of the Fendt plant in Marktoberdorf with the Allgäu Alps in the background

Production network with eleven locations worldwide

Fendt machines are manufactured at a total of eleven production sites worldwide. The main site, where the tractors are also produced, is located in Marktoberdorf (Germany). Other German sites are located in Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel. Fendt also has six international locations in Breganze (Italy), Ibirubá, Santa Rosa (Brazil) and the USA: Hesston, Jackson and Beloit.

Fendt production sites at a glance:

  • USA: Jackson, Beloit and Hesston
  • Brazil: Ibirubá and Santa Rosa
  • Italy: Breganze
  • Germany: Marktoberdorf, Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel
11
Production locations

MORE ABOUT THE LOCATIONS

Employees

Four Fendt office employees standing next to each other in front of a staircase.

Diversity, growth and commitment!

The number of employees at Fendt has been growing steadily for several years. Over 7,800 dedicated employees from 67 different nations currently work at the German locations (as of 2023). Fendt's global workforce is made up of more than 8,300 talented employees. This diversity reflects the company's successful international orientation. One remarkable fact is the average length of service of 10.4 years, which emphasises the commitment and loyalty of the workforce to the company.
8,300
employees worldwide
The chart shows the number of employees at the German locations from 2017 (4,928 employees) to the end of 2022 (7,065 employees).

Development of the workforce in Germany

DLG ImageBarometer
Germany

Green bar chart showing the scores achieved by agricultural machinery manufacturers in the DLG ImageBarometer. Fendt on the far left with 60 points, John Deere with 54 points and Claas in third place with 52 points.

Fendt in 1st place in the DLG ImageBarometer

Once a year, the DLG (German Agricultural Society) asks German farmers about the brand strength of companies in the agricultural sector. In 2023/2024, Fendt was once again able to significantly extend its lead in first place with 60 points.

The following aspects are taken into account in the survey:

  • Brand knowledge (awareness)
  • Loyalty (current and future use)
  • Brand performance (satisfaction and preference)
  • General brand image
TO THE DLG IMAGEBAROMETERTO THE PRESS RELEASE

Sales development

Green bar chart showing the sales development of Fendt tractors from 2018 to 2023.

Development of tractor sales with export share in %

In 2023, more than 21,000 tractors were built in Marktoberdorf for the first time. An absolute record year for Fendt. The export share in 2023 will remain at the previous year's level of 70% per cent. This means that Fendt delivers over 15,000 tractors to markets outside Germany.

Explanation of the illustration: The green number indicates the number of Fendt tractors produced. The percentage below represents the export share.

Green pie chart showing that Germany has the highest sales share with 29.6.

Sales development by market in %

The sales trend in various markets shows that Germany, France and Italy continue to be among the leading sales markets for Fendt tractors. Germany leads the field with a share of 29.6 %, followed by France with 19.6 % and Italy with 11.2 %.

Tractor registrations Germany

Green podium with the Fendt 724 Vario Gen6 in first place (817 new registrations), Fendt 516 Vario in second place (644 new registrations) and Fendt 314 Vario in third place (551 new registrations).

The Fendt 724 Vario Gen6 is the 2023 nation's favourite

In 2023, a total of 30,345 tractors were registered in Germany. Of these, 6,140 were Fendt tractors. This corresponds to an impressive market share of 20.2 %.

The Fendt 724 Vario is the most popular tractor model in Germany for the ninth time in a row. The Fendt 516 Vario is the second most popular Fendt tractor, followed by the Fendt 314 Vario in third place.

Source: Number of new registrations per tractor type, published in profi (3/2024), based on new registration data from the German Federal Motor Transport Authority (KBA) for 2023 and the German Engineering Federation (VDMA).
You can find more information here

Awards

A Fendt 832 Vario in the field, with the logo of the Farm Machine 2026 on the left edge of the picture

Farm Machine 2026

FARM MACHINE 2026 – the Fendt 800 Vario sweeps the board with two prizes

The jury has decided on the winner of the prize in the mid-class tractors category of FARM MACHINE 2026. The Fendt 800 Vario is the best mid-class tractor of the year! However, it not only convinced the expert jury, but is also a favourite with the public. The FARM MACHINE 2026 Audience Choice Award also went to the Fendt 800 Vario. Fendt has the best community – many thanks to you for every single voice!
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Bird’s-eye view of the Fendt Katana at the maize harvest next to a Fendt tractor with forage wagon, the Farm Machine 2026 logo on the right edge of the picture

Farm Machine 2026

Award for ForageQualityCam Technology in the Fendt Katana

The expert jury selected the Fendt Katana with the forward-thinking ForageQualityCam technology as Farm Machine 2026 in the category “Smart Farming & Robotics”. The ForageQualityCam enables continuous monitoring of the maize grain treatment (CSPS value) from the driver's cab in real time.
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Tractor of the Year 2026 Fendt 500 Vario - The green Fendt 500 Vario travelling on a country road

TotY 2026

Fendt showed up in the MidPower category

As the winner of the “Tractor of the Year 2026” in the MidPower category, the Fendt 516 Vario Gen4 redefines the medium performance segment. Its compact design, high support and axle loads as well as smart technology make it a versatile all-rounder for grassland, farm, yard and road.
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The Katana forage harvester in field use with an adjacent banner for the DLG Innovation Award silver medal at Agritechnica 2025

DLG Silver Medal 2025

DLG Silver for real-time analysis of Fendt Katana corn grain processing

The ForageQualityCam in the Fendt Katana permanently monitors the grain processing and ensures best maize silage. For this, it received the DLG Silver “Innovation Award”.
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Agricultural machinery from different manufacturers in field work, connected by dashed lines, which represent wireless communication via FieldDataSync

DLG Agrifuture Concept Award

Pioneering project FieldDataSync receives DLG Agrifuture Concept Award

Farmers often use machines from different manufacturers, which makes data exchange difficult. FieldDataSync is designed to enable wireless, secure communication in real time and simplify operations. Fendt is part of such a project, which has now received the DLG Agrifuture Concept Award 2025.
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