2020-04-08News

agrarheute survey: Fendt is leading the ranking

In September 2019, the specialist for market research agri EXPERTS from the dlv publishing house has conducted a survey of 850 German farmers on 87 established companies in the agricultural sector. Fendt took first place in the area brand perception and brand evaluation with a clear lead.

agrarheute survey: Fendt is leading the ranking

In September 2019, the specialist for market research agri EXPERTS from the dlv publishing house has conducted a survey of 850 German farmers on 87 established companies in the agricultural sector. Fendt took first place in the area brand perception and brand evaluation with a clear lead.

In Addition to the survey the Net Promoter Score, a method from corporate research, was determined. With the Score the intention of the farmers to recommend the brand is being found out and the placement of the company to others arises in a ranking. The result speaks for itself: Fendt is being recommended from the farmers!


“We are really pleased that we were rated so well by farmers in this independent survey”, says Roland Schmidt, Vice President Fendt Marketing. “Germany has many and very good agricultural manufactures, that means the competition-in a positive way- is very strong. For this reason the excellent rating is an honor for us.”


As part of the survey, farmers were asked by telephone and online about brand awareness, attitudes towards the brand and their personal customer status. Round about 850 farms from 13 federal states gave their rating. The participants with an average age of 50 years were asked to rate the company with points from 0-12,5. Fendt got the highest rating with 9,27 points- with a clear lead over the other brands.

In the survey from agri EXPERTS not only brand perception and evaluation played a part. Also the brand awareness in the agricultural sector was queried. For 96% of the queried farmers, Fendt was a familiar brand and this is showing really clearly: Fendt is set in the agricultural sector.

Agri EXPERTS is the specialist in the agricultural sector for independent market research. With the surveys they reach, according to their own information, 80 percent of the German farmers. This survey was conducted on behalf of the magazine agrarheute.