In the survey from agri EXPERTS not only brand perception and evaluation played a part. Also the brand awareness in the agricultural sector was queried. For 96% of the queried farmers, Fendt was a familiar brand and this is showing really clearly: Fendt is set in the agricultural sector.
Agri EXPERTS is the specialist in the agricultural sector for independent market research. With the surveys they reach, according to their own information, 80 percent of the German farmers. This survey was conducted on behalf of the magazine agrarheute.