2023-10-25Press release

Fendt leads at LAMMA 2024

Celebrating its 50th year in the UK, Fendt will demonstrate its largest range of tractors, machinery and technology at LAMMA 2024. The IDEAL 10T combine with SuperFlow 12.2m header, Rogator 655 sprayer and a wide range of grassland machinery will feature alongside technology including the new ErgoSteer joystick and FendtONE offboard system, all under the new brand promise, 'Leaders drive Fendt'.

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2023-10-25Press release

Fendt leads at LAMMA 2024

Celebrating its 50th year in the UK, Fendt will demonstrate its largest range of tractors, machinery and technology at LAMMA 2024. The IDEAL 10T combine with SuperFlow 12.2m header, Rogator 655 sprayer and a wide range of grassland machinery will feature alongside technology including the new ErgoSteer joystick and FendtONE offboard system, all under the new brand promise, 'Leaders drive Fendt'.

“By working with our customers and dealers we have refocussed our efforts to deliver new products that help them pioneer more sustainable farming methods. Farming systems are changing, and we want to provide machinery that can drive the agricultural efficiencies needed today and, in the future,” explains Fendt’s Richard Miller.

A wide range of grassland machinery including the Former rake, Lotus tedder, Tigo forage wagon and Katana 850 forage harvester will feature on the Fendt stand.

“Our grass kit offer has grown significantly and is a popular choice for operators looking to improve forage quality. Whilst engineering advancements have been made to improve operating efficiencies, we are also using Lamma to demonstrate how FendtONE can help gather vital data to improve decision making,” says Mr Miller.

FendtONE on board is not new, but the technology now features in all tractor models and the offboard office software has been updated for 2024 to gather more data and measure the efficiency of every task. This, Fendt says, enables users to reduce fuel consumption, cover the ground faster and make incremental improvements.

Fendt will also be supported by AGCO Parts and Customer Support, to showcase a wide range of genuine accessories including the ErgoSteer joystick which can be retrofitted to new and existing tractors. It is mounted on a new adjustable armrest and reduces operator fatigue during loader work by making movements easier, quicker, and more precise.

A clever wheel-weight lifting device will also be debuted. It enables operators to remove weights of up to 1250 kilos in the field safely and quickly to help minimise compaction on soft soils or improve fuel efficiency by carrying less weight on the road.


“Lamma is the flagship event in the UK farming events calendar, and we intend to demonstrate how Fendt is developing the technology and machinery to help farmers lead,” concludes Mr Miller.

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