Roland Schmidt appointed new Vice President of Fendt Marketing

His appointment as Vice President of Fendt Marketing is a continuous development move for Roland Schmidt, who will make an important contribution to the implementation of the Fendt Strategy 2020. The aim is to reach a market share of 10% in the EME region by 2020. He will also manage the internationalisation of the Fendt brand and the boost in sales of Fendt machines in North America as well as Australia, Asia and Eastern Europe.

Under the Fendt 2020 strategy, total sales of tractors will increase to 20,000 by 2020. Schmidt is also responsible for integrating of the recently acquired and expanded Fendt forage harvesting technology range, and, by extension, the entire Fendt full-line range. Going forward, he will also shape the Fendt Marketing Organisation into a modern and efficient digital structure.

The extensive tasks of Fendt Marketing include Market Management, B2B and B2C Marketing Communication, Event Marketing, Market Services (Order Processing), Sales Promotion and Product Marketing.