A farmer driving the Fendt IDEAL in the field

Your IDEAL Story:
A focus on customer experiences

What is your IDEAL story? We asked Fendt IDEAL customers around the world this question to find out what motivates them and how satisfied they are with their Fendt combine harvester.

Join us on a journey around the globe – discover inspiring stories and what our customers have to say about the Fendt IDEAL.

The Project
“Your IDEAL Story”

Development of the Fendt IDEAL combine harvester began back in 2011. And since then, it’s been one of AGCO's largest investments. From the very beginning, we have attached great importance to taking into account the needs and requirements of our customers. That's why we were particularly curious about their experiences with the Fendt IDEAL. We set off to find out what their personal IDEAL stories are. Our journey has taken us to customers all over the world, whom we have accompanied during the harvest. This gave us the opportunity to obtain their feedback directly from the field.

In addition, three of the customers accepted our invitation to the Swiss Future Farm, where we initiated an open dialogue among them and our AGCO IDEAL experts. This allowed us to find out in more detail how satisfied they are with their Fendt IDEAL combine harvesters.

Stories from around the world

Fendt customers tell us their IDEAL story.

We have made contact with Fendt IDEAL customers from around the world. No matter where we were – in every country, we were able to listen intently to what moves our customers and how satisfied they are with their combine harvesters.

The feedback speaks for itself: The Fendt IDEAL exceeds all expectations. Farmers and contractors worldwide confirm its outstanding performance. Get a first impression of the IDEAL Stories in the video.

Expert interviews at eye level

Farmer Fred Barker from the UK standing in front of a Fendt IDEAL

Farmer Andreas Debbeler standing in front of a Fendt IDEAL

Farmer Sébastien Schmitt standing in front of a Fendt IDEAL

IDEAL experts in a dialogue with Fred Barker, Andreas Debbeler & Sébastien Schmitt

To gain an even better understanding of our customers' needs, we invited three of the farmers and contractors from the “Your IDEAL Story” project to the Swiss Future Farm in Switzerland. Together with five IDEAL experts from AGCO – from the areas of development, product marketing, product management, service & spare parts and quality management, the customers talked about what is important to them, when buying a new combine harvester, for example, and which developments they particularly appreciate about the Fendt IDEAL.

You can find out more in the individual videos.

3 customers.
5 experts.

In the dialogue at the Swiss Future Farm.

What makes the Fendt IDEAL special

This is what makes the Fendt IDEAL so impressive

Reliable cutter bars

Efficient helix processor

Innovative technology

Cabin with top comfort

Harvest more!

Comparison test of 05/08/2020 in association with the DLG TestService team.

With the help of the DLG, we pitted the Fendt IDEAL 9T against a competitor putting them both through their paces under the same conditions and criteria. Here were two mighty machines competing against each other, both equal in terms of their threshing capacity. The measurements focused on output, loss, broken grain and straw quality. The Fendt IDEAL 9T delivered not only good but excellent results in all these aspects. More output with lower losses, significantly less broken grain and far better straw quality.

Fendt 600 Vario standing in a field. Ants can be seen in the foreground.

Product Innovation

The Fendt 600 Vario – naturally superior

For our brand new innovation, the Fendt 600 Vario, we bring nature and technology into perfect harmony. The all-round tractor in the medium power segment will be presented live for the first time at Agritechnica.

Find out now

Product innovation

The Fendt Slicer 960/1010 mowers

Fendt Slicer mowers deliver first-class results down to the last blade of grass thanks to precise cutting height and impressive forage quality. The expansion of our portfolio, especially in the area of the Fendt Slicer, demonstrates our diversity and innovation in forage harvesting. Hear first-hand how impressed customers and employees are with Fendt mowers.

Find out now

A farmer standing in front of a green background and looks motivated into the future. Fendt products are depicted on his shirt.

Agritechnica 2023

Leaders drive Fendt.

Investing in Fendt means investing in the future. With us it's not just “Leaders drive Fendt”, it's an inspiration that will bloom again at this year's Agritechnica 2023. Be part of it and shape the future with us.

Learn more