AGCO/Fendt wins „Champion of Digital Transformation” award

"We are all the more pleased to have received this award. In 2018, our "Digital Customer Experience"project, DCX for short started at the Marktoberdorf site and in the first 2 ½ years, a big part of what we invested, was on architecture, platforms and processes," said Christian Gondek, Director Digital Product Management. "The goal of the project was and still is to develop digital products for farmers and distribution partners that focus on usability, added value and quality. In agriculture, with many different customer groups and application examples, this is a very special but also always exciting challenge."

The study focuses on the core of the German economy, i.e. those companies that are in the middle of the transformation process.

"Digital tools are already helping us to make contact with our dealers more efficient and better - whether it's ordering machinery or handling maintenance or warranty contracts," says Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board. "However, the goal is to offer farmers systems that are even faster and more precise so that they can carry out their work efficiently and economically profitable. FendtONE is clearly in the foreground here.

The business magazine CAPITAL and the consulting firm Infront Consulting are the initiators of the study on digital transformation in German companies. The focus is on success patterns and best practices differentiated by industry and business opportunity, as well as benchmarking within companies.