The CLIMMAR dealer organization includes 16 national associations and their member companies from the agricultural machinery sector and was founded in 1953. The purpose of their surveys is to evaluate the relationship between agricultural machinery manufacturers and dealers in order to show changes in a neutral way.
This year's survey, conducted from April 2 to May 25, included dealers from nine European countries. Participants in the online survey evaluate the relationship between dealers and manufacturers through 14 criteria, for each of which they assign a score from 0 - 20 points. The criteria include brand image, sales support for tractors and spare parts, service support and warranty reimbursement levels.