From the beginning of April to the end of November 2021, riders, officials and fans of the German national equestrian team were called upon to share their personal fan moments on their own Instagram and Facebook channels under the hashtag #FENDTasticTeam. For every post that the members of the German national team shared with the hashtag #FENDTasticTeam, the agricultural machinery manufacturer donated 100 euros. As a thank you, Fendt also raffled off a Böckmann horse trailer in the unique Fendt design among all participating fans.
A total of 45,300 euros was collected, which will benefit the non-profit organization Pferde für unsere Kinder e.V. (Horses for our Children). This association has set itself the task of making children and young people aware of the important place of horses in society. In concrete terms, the association is involved, for example, with various learning kits for kindergartens and childcare facilities. The donations collected will be used to hand over around 100 learning kits.
"For us it was a matter of the heart to support this great project and to sustainably strengthen the connection between humans and animals for future generations," says Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board. "In addition to sporting highlights such as the Summer Olympics in Tokyo, the European Championships in Hagen, Riesenbeck and Avenches and the CHIO in Aachen, the #FENDTasticTeam campaign was a special highlight in 2021. We thank everyone who took part!"