Fendt campaigns win German Brand Award 2020

“For the success and the image of a brand on the national and international market a target group-oriented marketing is really important. That’s why we are very pleased to have been awarded on of the most important German brand prizes twice”, says Roland Schmidt, Vice President Fendt Marketing. “This award is an external confirmation from a competent party that we deliver top quality in our products and our communication. The enormous demand for the Fendt 900 Vario, for example, which has continued steadily since its market launch, shows that campaigns also work. A good campaign can support an outstanding product even more.”

With the campaign “It’s Fendt. Because we understand agriculture.”, Fendt changed its brand claim for the first time in company history. The new claim also marks the change from a traditional company with a 90-year history to a globally active company that sticks to its roots. In this international campaign Fendt introduced the new brand to all markets. The campaign was also developed in cooperation with the Agency shot one brand communication.

To the campaign film