On the 75-year anniversary of the Dieselross, the idea of Fendt having its own beer was born in 2005. "We are delighted to extend our cooperation with Aktienbrauerei Kaufbeuren and to be able to seal the partnership again today", says Peter-Josef Paffen, CEO of AGCO/Fendt. "We originally wanted to brew our own beer for a one-off event, but Fendt customers and Fendt distributors were so thrilled that we let the idea grow. It has come full circle, as we combine the tradition of Fendt Dieselross with the latest Fendt full-line technology. I think this local beer suits us and our local clientele very well."
Fendt full-line program also for beer
The contracts were signed right next to the Fendt Dieselross from Aktienbrauerei Kaufbeuren, with two beer barrels and tap. The partnership was, of course, sealed with a glass of Fendt beer.
This year, Fendt Fahrer Weizen (Fendt Driver's Wheat Beer) was added as a non-alcoholic version to the existing beer selection. It all started in 2006 with Dieselrossöl, a very traditional lager, which is the biggest seller to this day. It's a very strong, darker beer, which used to be sold by almost all Bavarian breweries. But beer drinkers are liking the newer varieties. Shortly afterwards came the Vario Weizen (Vario Wheat Beer), a light-amber coloured beer, the pale Ernte Gold (Harvest Gold), and the Katana Pils.
The old Dieselross tractors aren't the only collector's items – there are plenty of different Fendt beer glasses to collect, too. Every glass is available as a limited edition and the motifs showing the old Dieselross are highly sought after. A new 0.5-litre glass comes out this month, showing the Fendt Dieselross F12.