Farming is hard, dirty and exhausting. Farming is demanding - every day. Work often starts early in the morning and ends late in the evening. That's one side of it. And the other? Farming is freedom in decision-making and creative entrepreneurship. Farming is working with nature. Farming means actively shaping, whether on arable land or on the well-tended farmyard. Farming is not a profession, but a calling. Farming is full of special moments.
The best moments in farming
Small and big moments with Fendt by your side - what could be better?
When you know that you will make it.


You get on your tractor and start the engine. In front of you is a huge unworked area - a lot of work. You work pass by pass, making one turn after another. You realise the sky is getting darker. A quick look outside confirms that a thunderstorm is approaching. You lean back and relax, because you know you'll make it in time with it.
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When you have the best colleague in the world.


Early in the morning you get the message that one of your drivers is cancelled for the day. There is a lot of work to do today. A quick look at the planning will cheer you up again. You know you'll find a replacement driver for this tractor straight away. Because this tractor is the best colleague in the world.
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When it aims to do more than just inspire you.


What is success? Is it the mowing of the first cut in the sunshine, the healthy animals, or the successful sowing and care of the growing plants? Measurable success can be seen when you can complete all tasks with one tractor in the shortest possible time, save costs through precise control and even application of seed and fertiliser and work so fuel-efficiently that you not only protect the environment, but also your wallet. But what if true success is more than what you ever dreamed of?
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When it is what the next generation has been waiting for.


The farmyard shines in the morning light - a new day begins. In the barn, father and daughter are inspecting what the family has been working on for generations. She is talking passionately about her ideas and plans for the future of the family business, while he listens attentively. It's time for the next generation. It's time for what the next generation has been waiting for.
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When it's simply part of the family.


Time to celebrate. The whole family is hard at work, everyone helps to prepare for the party. Anticipation is in the air as everyone waits anxiously for the tractor to turn the corner. Like its predecessor, the new one will soon be a permanent fixture in the family - a faithful companion.
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