Fendt 600 Vario wins "Machine of the Year" award at LAMMA
2025-01-21Press release

Fendt 600 Vario wins "Machine of the Year" at LAMMA 2025, UK

In the UK, the agricultural machinery trade fair LAMMA traditionally kicks off the new year. There, Fendt promptly received the first gold medal of the year for the Fendt 600 Vario, which was honoured as "Machine of the Year".

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2025-01-21Press release

Fendt 600 Vario wins "Machine of the Year" at LAMMA 2025, UK

In the UK, the agricultural machinery trade fair LAMMA traditionally kicks off the new year. There, Fendt promptly received the first gold medal of the year for the Fendt 600 Vario, which was honoured as "Machine of the Year".

(ltr) Dr. Dominic Esser (Director Fendt Sales EME), Martin Hamer (Fendt Sales Manager for North Western Europe) and Ed Dennett (Fendt Retail Market Manager for North Western Europe)

"We are thrilled to have been awarded the Machine of the Year 2025 Innovation award at LAMMA," says Martin Hamer, Fendt Sales Manager for North Western Europe. "This machine can be used in a wide range of applications. With its fantastic manoeuvrability and excellent power-to-weight ratio, the 600 Vario is well suited to UK agriculture. The first units have already been delivered and we look forward to getting underway with a comprehensive dealer demonstration campaign in this spring."

The jury statement said: "The Fendt 600 Series redefines the mid-range tractor market with its combination of advanced technology, operator comfort, and efficiency. Offering four models (164-224hp), it incorporates innovations from larger Fendt tractors, tailored for UK and Irish farmers, where 62% of Fendt sales in 2023 were in the 130-220hp range.


Featuring the FendtONE cab, it combines comfort with an intuitive, iPad-style interface, standardising controls across the Fendt lineup. Innovations like VarioGrip tire pressure management enhance productivity, saving diesel and increasing tractive power. Compact yet powerful, the Fendt 600 Series offers unmatched flexibility, making it ideal for farming businesses of all sizes.

To the jury statement

At this year's LAMMA, Fendt presented a wide range of machinery from forage harvesting technology with the new Fendt Former C centre rake, to the Fendt Rotana 160 V Combi round balers and harvesting technology. For the first time, Fendt exhibited a straw walker combine harvester Fendt 5275 C Series Paralevel from the Fendt C series at the trade fair. The Fendt Corus 500 series was launched in 2022 and falls into the power segment up to 260 hp.

The Fendt 600 Vario tractor was presented in Great Britain for the first time, along with other well-known machines, such as the Fendt 200 VFP Vario and the Fendt 1100 Vario MT tracked tractor.

Impressions from LAMMA 2025

About the LAMMA trade fair

LAMMA, named after the founding Lincolnshire Agricultural Machinery Manufacturers Association, is the most important and largest indoor agricultural machinery exhibition in the UK and has been organised once a year since its launch in 1982. It brings together agricultural machinery manufacturers, innovative companies from the sector and farmers. With over 650 exhibitors and over 40,000 visitors, it is the most visited agricultural machinery exhibition in the UK. This year it took place in Birmingham from 15 to 16 January.

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