On Wednesday, November 5th Fendt officially announced its arrival in Argentina. The brand begins its operations in the country with three new dealerships in the Buenos Aires region and a comprehensive portfolio of solutions — including tractors, sprayers, and combines — designed to enhance productivity, efficiency, and sustainability across the entire value chain. This move is part of the company’s expansion strategy in South America, where it already operates 36 stores in Brazil and two in Paraguay.
Marcelo Traldi (Vice President of Fendt and Valtra, Latin America)
“Agribusiness represents a significant share of Argentina’s GDP, making the country a key market in Fendt’s growth strategy for South America. To support this market, robust and cutting-edge machinery is essential to help farmers reduce costs and boost productivity, making their operations more competitive and profitable. With that in mind, we have structured a strong dealership network in the region, which will provide world-class service and outstanding after-sales support,” says Marcelo Traldi, Vice President of Fendt and Valtra, Latin America.
Argentina stands among the world’s leading agricultural powers, with the sector accounting for about 23% of the country’s GDP, according to the Fundación Agropecuaria para el Desarrollo de Argentina (FADA). Fendt’s arrival comes at a moment of macroeconomic recovery and growing openness in the agribusiness sector, with projected growth for 2025 and a favorable environment for investment in agricultural machinery — a market expected to reach USD 2.3 billion by 2030, according to Mordor Intelligence.
End-to-end efficiency
Fendt will bring its high-tech machines to Argentina, featuring the following products:
- Fendt 728 Vario Gen7
- Fendt 900 Vario Gen7
- Fendt IDEAL
- Fendt Rogator 934H
In addition to modern machinery Fendt will also introduce its renowned world-class after-sales service to the Argentine market featuring an Integrated Solutions Center (CSI) equipped to support farmers throughout the entire production cycle. The service includes technical consulting, telemetry, training, and input management optimization, ensuring a unique experience in efficiency and equipment uptime.
Fabio Dotto (Director of Products for Fendt and Valtra Latin America)
“More than machines, we deliver a complete high-performance experience, built on innovation, connectivity, and specialized technical support. Fendt believes Argentine farmers are ready to take the next step toward agricultural modernization, and the brand is here to walk that path together, offering smart, integrated solutions that truly make a difference in the field, from tillage to harvest,” emphasizes Fabio Dotto, Director of Products for Fendt and Valtra Latin America.
Warranty and smart monitoring
Fendt machinery in Argentina will also be covered by the Fendt Gold Star program, which offers a three-year factory warranty, providing customers with peace of mind and confidence. In addition to the longest warranty period in the agricultural machinery market, the program includes continuous monitoring of machine availability. These benefits, combined with the brand’s innovations focused on productivity, efficiency, and operator comfort, reaffirm Fendt’s commitment to delivering cutting-edge solutions for Argentine agribusiness.
The manufacturer’s entry into the country marks the beginning of a new era for the sector, where German technology meets Argentina’s passion for productive excellence. “Fendt arrives in Argentina to drive the development of agriculture in the region, raising the standard of agricultural engineering with high-performance equipment tailored to the needs of local farmers. Our goal is to help advance toward a more technological, sustainable, and efficient agriculture, one that meets today’s challenges and opportunities, with a simple proposal: more innovation, more precision, more profitability,” adds Emiliano Ferraz, Commercial Director of Fendt and Valtra Hispanoamérica.
Fendt will begin operations in Argentina in 2026 through dealerships Balcarce Maquinarias, in the region of Balcarce and Tres Arroyos, both in Buenos Aires; Natural Argentina in the region of Villa Mercedes, province of San Luis and DeltaAgro in the region of Armstrong, Santa Fe.
