2021-03-09Press release

Fendt is leading the DLG-ImageBarometer 2020

Every year, German farmers rate the awareness and image of companies from the agricultural sector for seven different areas as part of the DLG-ImageBarometer. The survey started in August 2020 and over the course of time 712 farmers and farm managers were surveyed by telephone on the brand strength of the companies.

2021-03-09Press release

Fendt is leading the DLG-ImageBarometer 2020

Every year, German farmers rate the awareness and image of companies from the agricultural sector for seven different areas as part of the DLG-ImageBarometer. The survey started in August 2020 and over the course of time 712 farmers and farm managers were surveyed by telephone on the brand strength of the companies.

Fendt achieved 59 points and took first place in the “Agricultural Machinery” section of the DLG-ImageBarometer. This puts Fendt eight points ahead of second and third place.

The DLG (German Agricultural Society) describes the survey results for 2020 as follows: “In agricultural technology, Fendt continues to lead, with even slightly higher scores, while all the pursuers have lost ground, in some cases significantly.”

Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board

„We are pleased that farmers have once again voted the Fendt brand into first place in the independent DLG survey”, says Christoph Gröblinghoff, Chairman of the AGCO/Fendt Management Board. “Even in the evaluation of all four regions, we were able to take the top position this time. In our home region, the south, as well as in the north and west, we were again voted number one. Last year, however, farm managers and farmers in the east also gave the Fendt brand the highest score.”

About the DLG survey

Participants in the survey rate the companies in four categories: Awareness, Loyalty, Satisfaction and Image. Respondents can award a maximum of 25 points per category, so the maximum score in the evaluation is 100 points in total. Compared to other years the survey was carried out a lot later in the year. The previous survey period, started in August and was in the middle of the harvest season, so the new survey period relieves the farmers. The average age of the respondents this year was 51. On average, the participants had a master’s degree or a university degree and farmed 268 hectares of conventional agricultural land.