Fendt leads DLG-ImageBarometer 2021/2022

The DLG (German Agricultural Society) describes the result for the agricultural machinery sector as follows: "As in previous years, Fendt is also the strongest brand in this sector in 2021/22". The survey participants evaluate the aspects of brand knowledge (awareness), loyalty (current and future use), brand performance (satisfaction and preference) and general brand image. Fendt came out on top in all four sub-aspects. Fendt also scores well in the breakdown by region. In its home region of the South, Fendt scored 61 points, while in the regions of the West and North, Fendt achieved top scores of 63 and 64 points respectively.

Participants of the survey can assign a maximum of 25 points per category, thus the maximum number of points in the evaluation is 100 points in total. In 2021, the survey was conducted by DLG in the months of November and December. Until 2020, the previous survey period was in August and thus in the middle of the harvest season, so the new survey period relieves the burden on farmers. The average age of respondents this year was 52. On average, participants had a master's degree or a university degree and farmed 352 hectares of conventional agricultural land.