RWZ Agrartechnik-Gruppe Rhein-Nahe employs a total of 124 people at its six locations in Grünstadt, Gundersheim, Lorsch, Mutterstadt, Riedstadt and Saulheim, Germany. The customers of RWZ Agrartechnik-Gruppe Rhein-Nahe place high demands on the expertise of the sales partner due to the combination of various special crops and arable farming. Crops such as wine, fruit or vegetables and the associated very heterogeneous land use in permanent crops and on arable land by farmers are widespread in the region.
"Customer loyalty is the central factor for business success in the agricultural machinery business. Digital sales tools give our sales partners more time to spend with their customers. RWZ Rhein-Main has recognized that business success does not only depend on digital tools, but that the employee is an important element. Qualifications and team spirit are the hallmarks of successful sales teams, because people make the business. This is how RWZ Rhein-Main, can meet the specific requirements of its professional customers at the highest level. I therefore warmly congratulate RWZ-Agrartechnik-Gruppe Rhein-Nahe on this award," says Andreas Loewel, Director of Fendt Sales Germany.
About the Top Retailer Award
The "Top Retailer of the Year" award was presented for the first time in 2020 by agrarzeitung and NITT. It is presented annually in Germany to a specialist agricultural machinery company that stands out for its outstanding entrepreneurial achievements and merits in the professional sale of agricultural machinery in an independent scientific selection process. This process focuses less on evaluation based on key figures such as sales, earnings or market penetration. Rather, it is based on the use of a scientific diagnostic tool across 16 sales dimensions. This involves an online assessment of 80 sales-relevant questions by the management, sales management, field sales force and internal sales force of the respective agricultural engineering specialist companies. The special feature of the process: The companies are not only assessed, but also receive detailed feedback on their individual strengths and weaknesses.