Facts and figures
Discover the latest Fendt facts, figures and data - from sales figures, market shares and tractor registrations to company development and the DLG ImageBarometer. You can also find out more about our environmental and sustainability initiatives and the awards we have won.
Fendt at a glance
1930
foundation of Fendt in Marktoberdorf
more than 10,000
employees worldwide
11
production sites worldwide
approx. 480
dealers worldwide
approx. 1,600
suppliers active
in 46
countries
AGCO Annual Report
AGCO Corporation publishes an annual report summarising the company's financial year. The report lists various key figures such as sales, profit, growth rate and market share. The annual report also analyses and evaluates Fendt's performance as part of the AGCO portfolio.
Global activities
Global pioneer of modern agricultural technology
Fendt is a global brand that is currently active in 46 countries on various continents. These include Europe, North America, Brazil, South Africa and Australia/New Zealand. This global presence enables Fendt to offer high-quality agricultural solutions worldwide. With a broad network of partners and distributors, the company strives to drive agricultural innovation worldwide. Through continuous research and development and close co-operation with farmers in the various regions, Fendt remains a pioneer in agricultural technology.
Active in 46 countries
From North America to Australia
Production locations
Production network with eleven locations worldwide
Fendt machines are manufactured at a total of eleven production sites worldwide. The main site, where the tractors are also produced, is located in Marktoberdorf (Germany). Other German sites are located in Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel. Fendt also has six international locations in Breganze (Italy), Ibirubá, Santa Rosa (Brazil) and the USA: Hesston, Jackson and Beloit.
Fendt production sites at a glance:
- USA: Jackson, Beloit and Hesston
- Brazil: Ibirubá and Santa Rosa
- Italy: Breganze
- Germany: Marktoberdorf, Asbach-Bäumenheim, Feucht, Hohenmölsen and Wolfenbüttel
11
Production locations
Employees
Diversity, growth and commitment!
The number of employees at Fendt has been growing steadily for several years. Over 6,300 dedicated employees from 64 different nations currently work at the German locations (as of 2026). Fendt's global workforce is made up of more than 10,000 talented employees. This diversity reflects the company's successful international orientation. One remarkable fact is the average length of service of 11.7 years, which emphasises the commitment and loyalty of the workforce to the company.
10,000
employees worldwide
DLG ImageBarometer
Germany
Fendt in 1st place in the DLG ImageBarometer
Once a year, the DLG (German Agricultural Society) surveys German farmers on the brand strength of companies in the agricultural sector. In the 2025/26 survey, Fendt took first place among the top ten agricultural machinery brands with 59 points. This marks the 19th consecutive year that Fendt has topped the Image Barometer.
The following aspects are taken into account in the survey:
- Brand knowledge (awareness)
- Loyalty (current and future use)
- Brand performance (satisfaction and preference)
- General brand image
Tractor registrations Germany
The Fendt 728 Vario is the Germans’ favourite in 2025
According to the KBA, a total of 24,440 new tractors were registered in 2025. Fendt once again topped the registration statistics for 2025 with 6,326 new registrations. This gives Fendt a market share of 24.6 per cent in Germany for tractors from 0 hp upwards.
Shortly after the figures for new tractor registrations for 2025 are released, the ‘nation’s favourite’ is also determined. Fendt takes the top three spots for the most registered tractors, with the Fendt 728 Vario taking first place for the second year running.
Source: Number of new registrations by tractor type published in profi on 4 February 2026, based on data on new tractor registrations from the Federal Motor Transport Authority (KBA) for 2025 and the German Engineering Federation (VDMA)
Awards
In 2025, Fendt received a total of 15 awards for its products, technologies and brand strength.
Farm Machine 2026
FARM MACHINE 2026 – the Fendt 800 Vario sweeps the board with two prizes
The jury has decided on the winner of the prize in the mid-class tractors category of FARM MACHINE 2026. The Fendt 800 Vario is the best mid-class tractor of the year! However, it not only convinced the expert jury, but is also a favourite with the public. The FARM MACHINE 2026 Audience Choice Award also went to the Fendt 800 Vario. Fendt has the best community – many thanks to you for every single voice!
Farm Machine 2026
Award for ForageQualityCam Technology in the Fendt Katana
The expert jury selected the Fendt Katana with the forward-thinking ForageQualityCam technology as Farm Machine 2026 in the category “Smart Farming & Robotics”. The ForageQualityCam enables continuous monitoring of the maize grain treatment (CSPS value) from the driver's cab in real time.
TotY 2026
Fendt showed up in the MidPower category
As the winner of the “Tractor of the Year 2026” in the MidPower category, the Fendt 516 Vario Gen4 redefines the medium performance segment. Its compact design, high support and axle loads as well as smart technology make it a versatile all-rounder for grassland, farm, yard and road.
DLG Silver Medal 2025
DLG Silver for real-time analysis of Fendt Katana corn grain processing
The ForageQualityCam in the Fendt Katana permanently monitors the grain processing and ensures best maize silage. For this, it received the DLG Silver “Innovation Award”.
DLG Agrifuture Concept Award
Pioneering project FieldDataSync receives DLG Agrifuture Concept Award
Farmers often use machines from different manufacturers, which makes data exchange difficult. FieldDataSync is designed to enable wireless, secure communication in real time and simplify operations. Fendt is part of such a project, which has now received the DLG Agrifuture Concept Award 2025.